Company Description Future Digital is a woman-owned performance marketing agency specializing in female-focused consumer brands. The agency helps clients scale customer acquisition through performance media across platforms such as Meta, Google, TikTok, and Pinterest. Future Digital also drives customer retention with lifecycle campaigns that activate, nurture, and convert audiences into repeat customers. Team members collaborate with growth-oriented brands that value data-driven marketing and creative experimentation. The environment emphasizes measurable results, strategic thinking, and partnership with clients to achieve long-term growth.
Role Description The Performance Media Buyer - Paid Social is a remote, contract role focused on planning, executing, and optimizing paid social campaigns across platforms such as Meta, TikTok, Pinterest, and other relevant channels. Day-to-day responsibilities include building and managing campaigns, setting budgets and bids, defining audiences, and testing creative and messaging to improve performance. This role involves monitoring key metrics, analyzing campaign data, and making optimizations to drive efficient customer acquisition and return on ad spend. The Performance Media Buyer will collaborate with internal team members and clients to align media strategies with brand goals, communicate performance insights, and recommend scaling opportunities. The role also requires staying current with platform updates, best practices, and emerging trends in paid social advertising.
Qualifications
- Strong media planning and media strategy skills for paid social campaigns.
- Robust analytical skills to interpret performance data, optimize campaigns, and report on results.
- Effective communication skills for collaborating with internal teams and client stakeholders.
- Hands-on experience with media buying and campaign management on platforms such as Meta, TikTok, Pinterest, and other paid social channels.
- Experience in performance marketing and direct-response campaigns, preferably with consumer or female-focused brands.
- Ability to work independently in a remote environment, manage multiple accounts, and meet deadlines.
- Familiarity with tracking, attribution, and pixel implementation, as well as basic understanding of A/B testing.
- Prior agency experience and knowledge of lifecycle marketing or CRM strategies is a plus.
