Job Title: Marketing & Business Development Specialist
Duration: 12 months with possible extension
Location: Carson California USA 90745 (Hybrid)
Pay rate: $38 - $40.87 hourly on W2
JOB SUMMARY
• Hybrid work: 5 days/week; 3 in-office days; 2 remote days with the ability to come in-office additional days
Position Overview
The Marketing & Business Development Specialist is responsible for driving awareness, demand, and customer acquisition across locations. This role owns the day-to-day execution of integrated marketing across paid, owned, and earned channels, working in close partnership with the Manager to hit revenue targets and grow the program's customer pipeline.
The Specialist will translate program priorities into compelling marketing campaigns, manage content and creative across social, CRM, and PR, and identify business development opportunities — including partnerships, hosted experiences, and B2B group bookings — that expand reach beyond traditional customer segments. Success in this role is measured by program awareness, lead generation, conversion to booked customers, and revenue contribution against established targets.
Roles & Responsibilities
• Integrated Marketing Strategy & Execution — Develop and execute the annual marketing plan across paid media, social, CRM, PR, and to drive awareness and conversion at both locations; partner with marketing, brand, and digital teams to ensure alignment with broader brand standards
• Demand Generation & Conversion — Own the customer acquisition funnel from awareness through booking; optimize landing pages, paid campaigns, email journeys, and retargeting strategies to improve lead quality and conversion rates
• Content & Creative — Lead the development of program collateral, video assets, photography, social content, and digital advertising; manage creative agencies, freelance contributors, and on-site content capture during events
• Social Media & Community — Manage organic social presence across platforms; develop content calendars, engage with the enthusiast community, and identify influencer and ambassador opportunities
• CRM & Lifecycle Marketing — Partner with the CRM team to build and execute customer journeys for prospects, past participants, and qualified leads; develop segmentation strategies that drive repeat bookings and program upsell
• PR & Earned Media — Identify and pursue editorial opportunities with automotive, lifestyle, and business media; coordinate press hosting at race weekends and program events
• Business Development & Partnerships — Identify and pursue B2B and group booking opportunities, including corporate hosting, partner activations, and co-marketing partnerships that expand the customer pipeline; support the Manager on key strategic accounts and hosting relationships
• Performance Reporting & Insights — Track and report on marketing KPIs, channel performance, and campaign ROI; provide regular insights and recommendations to the Manager to inform spend allocation and optimization decisions
• Event & Experience Marketing Support — Support marketing presence at programs and national events such as Parade, Rennsport Reunion, and Amelia Island Concours; capture content, support hosted guests, and represent the program on the ground
• Finance & Budget Management — Process invoices, manage purchase requisitions and orders, track marketing and program budgets, support forecasting and accruals, and assist with P&L projections to ensure spend is aligned with revenue targets
• Contracts & RFAs — Create, route, and track RFAs and contracts through review, approval, and signature, working with internal stakeholders, vendors, and agency partners to keep program operations on schedule
• Cross-Functional Collaboration — Liaise with marketing, brand, digital, PR, and CRM teams, as well as external vendors, agencies, and track partners, to advance program objectives and ensure cohesive execution
Qualifications
Experience (Job and Industry):
• 4+ years of experience in marketing, brand, or business development roles, ideally with exposure to experiential, automotive, motorsport, luxury, or lifestyle brands
• Demonstrated success driving customer acquisition and conversion through integrated marketing campaigns
• Hands-on experience managing paid media, social media, email/CRM, and content production
• Experience working with creative agencies, vendors, and cross-functional internal teams
• Track record of identifying and developing partnerships or B2B opportunities is strongly preferred
• Familiarity with marketing analytics tools (G Analytics, social analytics platforms, CRM reporting) and ability to translate data into actionable recommendations
Skills (Required):
• Strong written and visual storytelling instincts; ability to translate program experience into compelling marketing narratives
• Excellent communication skills across verbal, written, and presentation formats, with the ability to represent the program credibly to internal leadership, external partners, and customers
• Financial literacy and solid grasp of business fundamentals, with comfort navigating budgets, forecasts, and P&L conversations
• Proficiency with MS Office, particularly Excel and PowerPoint, alongside content management systems, marketing automation tools, and digital advertising platforms
• Excellent project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
• Proven ability to collaborate across departments and organizations, building strong working relationships with internal teams, vendors, and external partners
• Comfortable operating independently in a contract capacity while contributing to a team-oriented environment, with high accountability for outcomes
• Flexibility to adapt to shifting priorities, deadlines, and on-the-ground realities of a live experiential program
• Demonstrated initiative, professionalism, discretion with confidential information, and a customer-focused mindset
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer.
