Digital Marketing Specialist IV – Lending Portfolio

Initial Contract – Fully Remote (Preference for CST, MT, or PST Time Zones) *strong potential for extension or conversion.

Position Overview:

Our client is seeking a seasoned and strategic Digital Marketing Specialist IV – Lending Portfolio to support go-to-market strategy and execution for a business credit card product within a high-growth lending organization.

This role sits on the U.S. Marketing team and will own key go-to-market workstreams across the Lending portfolio. The ideal candidate brings strong product marketing experience within financial services, fintech, or software environments and has successfully taken new products to market while optimizing existing offerings. This position blends strategic thinking, data-informed decision-making, and seamless cross-functional execution. You will partner closely with channel leads, research teams, analytics, finance, risk, legal, product, and sales to deliver impactful go-to-market plans that expand audience reach, drive adoption, and fuel business growth.

This is a high-visibility role with strong potential for extension and/or conversion.

Key Responsibilities:

Go-to-Market Strategy & Execution

Lead and own go-to-market workstreams for a business credit card product within the Lending portfolio
Develop and execute segmentation, targeting, and positioning strategies
Partner with channel leads to expand marketing channels and grow audience reach
Drive successful product launches for new and existing financial/software products
Optimize existing products and marketing programs to improve performance

Customer Insights, Research & Data-Driven Decision Making

Leverage customer insights, competitive intelligence, and product expertise to inform positioning and messaging
Partner with the research team to conduct formal primary research
Develop testing plans and analyze a mix of raw and collated data to generate actionable insights
Use data and business acumen to prioritize highest-impact opportunities
Turn insights into compelling business cases and customer experiences

Cross-Functional Collaboration & Stakeholder Influence

Partner across marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
Influence stakeholders and ensure initiatives stay on track across multiple channels
Operate effectively under pressure in a fast-paced environment
Balance strategic thinking with seamless execution

Channel & Growth Expansion

Work closely with ecosystem and external partners to scale the lending marketplace
Identify opportunities to add or optimize marketing channels
Drive year-over-year growth through coordinated marketing activations
Ensure alignment across business development and marketing teams

Required Qualifications:

5–8+ years of experience in Product Marketing within financial services, fintech, or software environments
Proven experience bringing new B2B financial or software products to market
Strong go-to-market strategy and execution experience
Experience optimizing existing products and marketing programs
Strong cross-functional collaboration and stakeholder management skills
Highly analytical mindset with ability to interpret multiple data sources
Experience using marketing frameworks for segmentation, targeting, and positioning
Strong storytelling, communication, and presentation skills
Ability to prioritize effectively and balance short- and long-term business goals
Demonstrated ownership, initiative, and measurable performance results

Preferred Qualifications:

Experience in credit card, lending, or fintech products
Experience marketing to small and mid-sized businesses
Background in B2B financial products
Experience working with research teams on primary research initiatives
Comfort working in fast-moving, high-growth product environments

Core Competencies:

Product marketing and go-to-market leadership
Strategic thinking with execution excellence
Data-driven decision-making and testing methodology
Cross-functional collaboration and stakeholder influence
Channel expansion and growth strategy
Financial services / fintech marketing expertise
Customer insights and competitive positioning
High-performance execution under pressure

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