Benefits: Medical, Dental, and Vision coverage
Duration: Long term contract (12 months with possible renewal)
Schedule: Hybrid 5 days/week; 3 in-office days; 2 remote days
Location: Carson, CA 90745
Corestaff is the official MSP resourcing partner for Porsche Cars North America for contractor positions operating and managing their nationwide contingent workforce program. The candidate selected for this role will be an employee of Corestaff with a placement at Porsche Cars North America in Atlanta, GA.
Position Overview
The Porsche Track Experience (PTX) Marketing & Business Development Specialist is responsible for driving awareness, demand, and customer acquisition across both PTX locations. This role owns the day-to-day execution of integrated marketing across paid, owned, and earned channels, working in close partnership with the PTX Manager to hit revenue targets and grow the program's customer pipeline.
The Specialist will translate program priorities into compelling marketing campaigns, manage content and creative across porschedriving.com, social, CRM, and PR, and identify business development opportunities — including partnerships, hosted experiences, and B2B group bookings — that expand PTX's reach beyond traditional Porsche customer segments. Success in this role is measured by program awareness, lead generation, conversion to booked customers, and revenue contribution against established targets.
Roles & Responsibilities
- Integrated Marketing Strategy & Execution — Develop and execute the annual marketing plan across paid media, social, CRM, PR, and porschedriving.com to drive awareness and conversion at both PTX locations; partner with PCNA marketing, brand, and digital teams to ensure alignment with broader Porsche brand standards
- Demand Generation & Conversion — Own the customer acquisition funnel from awareness through booking; optimize landing pages, paid campaigns, email journeys, and retargeting strategies to improve lead quality and conversion rates
- Content & Creative — Lead the development of program collateral, video assets, photography, social content, and digital advertising; manage creative agencies, freelance contributors, and on-site content capture during events
- Social Media & Community — Manage PTX's organic social presence across platforms; develop content calendars, engage with the Porsche enthusiast community, and identify influencer and ambassador opportunities
- CRM & Lifecycle Marketing — Partner with the CRM team to build and execute customer journeys for prospects, past participants, and qualified leads; develop segmentation strategies that drive repeat bookings and program upsell
- PR & Earned Media — Identify and pursue editorial opportunities with automotive, lifestyle, and business media; coordinate press hosting at race weekends and program events
- Business Development & Partnerships — Identify and pursue B2B and group booking opportunities, including corporate hosting, partner activations, and co-marketing partnerships that expand the customer pipeline; support the PTX Manager on key strategic accounts and hosting relationships
- Performance Reporting & Insights — Track and report on marketing KPIs, channel performance, and campaign ROI; provide regular insights and recommendations to the PTX Manager to inform spend allocation and optimization decisions
- Event & Experience Marketing Support — Support marketing presence at PTX programs and PCNA national events such as Porsche Parade, Rennsport Reunion, and Amelia Island Concours; capture content, support hosted guests, and represent the program on the ground
- Finance & Budget Management — Process invoices, manage purchase requisitions and orders, track marketing and program budgets, support forecasting and accruals, and assist with P&L projections to ensure spend is aligned with revenue targets
- Contracts & RFAs — Create, route, and track RFAs and contracts through review, approval, and signature, working with internal stakeholders, vendors, and agency partners to keep program operations on schedule
- Cross-Functional Collaboration — Liaise with PCNA marketing, brand, digital, PR, and CRM teams, as well as external vendors, agencies, and track partners, to advance program objectives and ensure cohesive execution
Qualifications
- 4+ years of experience in marketing, brand, or business development roles, ideally with exposure to experiential, automotive, motorsport, luxury, or lifestyle brands
- Demonstrated success driving customer acquisition and conversion through integrated marketing campaigns
- Hands-on experience managing paid media, social media, email/CRM, and content production
- Experience working with creative agencies, vendors, and cross-functional internal teams
- Track record of identifying and developing partnerships or B2B opportunities is strongly preferred
- Familiarity with marketing analytics tools (Google Analytics, social analytics platforms, CRM reporting) and ability to translate data into actionable recommendations
Skills (Required):
- Strong written and visual storytelling instincts; ability to translate program experience into compelling marketing narratives
- Excellent communication skills across verbal, written, and presentation formats, with the ability to represent the program credibly to internal leadership, external partners, and customers
- Financial literacy and solid grasp of business fundamentals, with comfort navigating budgets, forecasts, and P&L conversations
- Proficiency with Microsoft Office, particularly Excel and PowerPoint, alongside content management systems, marketing automation tools, and digital advertising platforms
- Excellent project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
- Proven ability to collaborate across departments and organizations, building strong working relationships with internal teams, vendors, and external partners
- Comfortable operating independently in a contract capacity while contributing to a team-oriented environment, with high accountability for outcomes
- Flexibility to adapt to shifting priorities, deadlines, and on-the-ground realities of a live experiential program
- Demonstrated initiative, professionalism, discretion with confidential information, and a customer-focused mindset
Competencies:
- Performance – we love to compete
- Courage – we expect entrepreneurial behavior
- Enthusiasm – we love what we do
- Curiosity – we look beyond
- Integrity – we are fair and honest
- Transparency – we work openly with each other
- Teamwork – we debate and collaborate
- Respect – we value each other personally and professionally
- Customer Focus – we make every decision with our customers in mind
- Leadership – we think strategically, manage courageously, lead by example and develop our employees
