Title: Digital Marketing Specialist

Duration: 03 Months Contract + Possibility of Extension/FTE

Location: Cambridge, MA 02138

Pay Rate: $30 - $32.00 hourly on W2

Job Overview

Description:

Working under the direction of a manager, assist with and coordinate digital marketing and advertising campaigns. Collaborate with managers to identify marketing goals, audiences, and messaging. Research and recommend appropriate markets and channels. Assist with the development of digital marketing plans and related deliverables. Produce digital marketing copy and content as needed. Coordinate production of non-digital aspects of marketing campaigns. Review deliverables from external agencies, third-party designers, or other creative resources for quality and alignment with requirements and brand standards.

Demonstrate solid knowledge and hands-on experience with paid and owned social media, podcast sponsorships, digital display, and email marketing (including newsletters and campaign emails). Also required is experience with paid search, search engine optimization, and web analytics.

May use web analytics tools to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns. May serve as a subject matter expert on digital advertising efforts, marketing capabilities, and digital media trends.

Will liaise with and represent organizational interests with publishers, advertising agencies, suppliers, and creative resources to ensure successful project execution. Conduct periodic audits of invoices, budgets, and media plans to optimize media investment.

Required technical skills: Intermediate or better proficiency in common office software tools. Basic knowledge of HTML, CSS, image editing tools, and web analytics. Familiarity with customer relationship management tools is a plus.

Job Specific Responsibilities

Work with supervisor and relevant stakeholders to execute marketing campaigns for events and initiatives
Provide updates and ensure smooth communication across multiple internal teams
Draft and edit content for weekly and ad hoc email newsletters, web, print materials, and social media
Maintain accurate and consistent information across all communication channels, including event calendars, social media, print materials, web content, posters, and signage
Design, edit, and organize graphics and video content using templates and style guides
Design and edit content for department websites using a content management platform
Use project management tools to coordinate tasks and communicate among team members
Monitor and report on usage data and performance across communication platforms
Assist in creating statistical reports and basic visual data representations
Participate in communications-related training and stay updated on industry best practices
Attend regular logistics and marketing meetings
Collaborate with support staff and team members as needed
Participate in various organizational events, workshops, and meetings

Basic Qualifications

Three years of office work experience
Minimum of one year of editing, writing, and design experience

Additional Qualifications

Bachelor’s degree preferred
Experience working on marketing and branding campaigns
Strong proofreading, editing, writing, and design skills
Proficiency with office productivity tools and social media platforms
Basic understanding of HTML is a plus
Familiarity with email marketing tools preferred
Demonstrated design experience with graphic design tools and content management systems
Experience with photography and videography equipment
Strong organizational skills with the ability to manage multiple tasks and priorities
Self-motivated with the ability to work independently and collaboratively

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status

Dexian

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Digital Marketing Specialist