Audience Engagement & CRM Marketing Manager — Music & Entertainment

Connect fans to music in smarter, more meaningful ways. This role is built for marketers who know how to turn audience insights into impactful campaigns—blending creativity, data, and timing to deepen fan relationships and drive measurable growth.

Working within the fast-paced music and entertainment space, you’ll help shape how artists connect with their audiences across digital channels, using personalized messaging and lifecycle strategies to elevate engagement and loyalty.

Compensation

Hourly Rate: $20–$22/hour

Role Overview

As part of a digital marketing and audience development function, you will lead the execution of targeted CRM campaigns across email and SMS channels. This role combines strategy and execution—owning campaign planning, audience segmentation, and performance optimization.

You’ll collaborate across creative, analytics, eCommerce, and product teams to deliver cohesive, data-informed campaigns that resonate with music fans and support broader business objectives.

Key Responsibilities

Lifecycle Marketing Strategy

Design and implement end-to-end customer engagement strategies across email and SMS, optimizing for retention, repeat engagement, and long-term audience value.

Campaign Planning & Execution

Own the campaign calendar, ensuring timely delivery of marketing initiatives aligned with key releases, promotions, and fan engagement moments.

Audience Segmentation & Personalization

Leverage data to create targeted audience segments and deliver personalized messaging that enhances the fan experience.

Performance Optimization

Continuously analyze campaign performance, conduct A/B testing, and refine strategies to improve open rates, conversions, and overall engagement.

Cross-Functional Collaboration

Partner with internal teams across marketing, creative, analytics, and product to ensure campaigns are aligned, consistent, and impactful.

Reporting & Insights

Develop and present performance reports, translating complex data into clear, actionable recommendations for stakeholders.

Creative Direction Support

Contribute to messaging, copy, and visual direction, ensuring campaigns are both data-informed and creatively compelling.

Trend Monitoring & Innovation

Stay current on emerging trends in CRM marketing, audience engagement, and digital communication to continuously evolve campaign strategies.

What You Bring

CRM & Digital Marketing Experience

2–5 years of experience managing email and/or SMS marketing campaigns, ideally within entertainment, media, or consumer-focused industries.

Audience-First Mindset

Strong understanding of customer journeys, segmentation strategies, and personalization techniques that drive engagement and retention.

Analytical Strength

Ability to interpret performance data, identify trends, and translate insights into actionable campaign improvements.

Project Management Skills

Highly organized with the ability to manage multiple campaigns, timelines, and priorities simultaneously.

Communication & Collaboration

Confident communicator with experience presenting insights and working across cross-functional teams.

Technical Proficiency

Experience with email service providers and marketing platforms; familiarity with tools such as SMS platforms is a plus. Basic knowledge of HTML/CSS is beneficial.

Creative & Cultural Awareness

A genuine interest in music—particularly genres like hip-hop and R&B—and an understanding of how audiences engage with artists and content.

Design Tools

Experience with creative software (e.g., Adobe tools) to support campaign execution and visual storytelling.

What Makes You a Strong Fit

You combine creativity with data-driven thinking.

You thrive in fast-moving, deadline-driven environments.

You’re proactive, curious, and always looking for ways to improve performance.

You enjoy collaborating with diverse teams and contributing to shared goals.

You’re excited about shaping how fans interact with music in a digital-first world.

Why This Role Matters

Your work will directly influence how audiences discover, engage with, and stay connected to artists. By combining data insights with compelling storytelling, you’ll help create experiences that go beyond promotion—building lasting relationships between fans and the music they love.

This is an opportunity to grow your career in digital marketing while contributing to high-impact campaigns in a globally influential industry.

About WIT Recruiting

WIT Recruiting provides services for contract staffing, permanent placement, dedicated recruitment (RPO), and customized recruiting events.

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WIT Recruiting is a Women Impact Tech vertical dedicated to building high-performing teams across all industries and talent pools. As the recruiting arm of WIT, we leverage our proven expertise in recruiting to deliver exceptional talent solutions (without the limits of traditional pipelines).

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