Social Media & Email Marketing Manager (Remote, Part-Time → Growth Opportunity)
Crunch Care
About Crunch Care
Crunch Care provides high-quality childcare and household staffing services, including backup care and long-term nanny placements for families nationwide. We serve major U.S. metropolitan markets and support families who value professionalism, trust, and consistency in their homes.
Our company is owned and operated by women and mothers. We understand firsthand the complexity of modern family life, and our approach is consultative rather than transactional — we guide families to the right care, not just available care.
We are proud members of the Better Business Bureau and the International Nanny Association and are building a brand focused on long-term relationships, credibility, and community impact.
The Role
We are hiring a Social Media & Email Marketing Manager to take ownership of our ongoing communication strategy and daily execution.
This role combines creative thinking with responsibility for results.
You will manage content across Instagram, TikTok, LinkedIn, Facebook, and Mailchimp while helping shape how families understand and trust our brand.
This is a remote part-time position (approx. 5 hrs/week initially) with opportunity to expand into a larger role.
What You Will OwnSocial Media
- Create, schedule, and publish posts across Instagram, TikTok, LinkedIn, and Facebook
- Maintain a consistent brand voice and tone
- Engage with comments and messages
- Follow platform trends while protecting brand credibility
- Monitor performance and adjust strategy
Email Marketing (Mailchimp)
You will manage weekly email campaigns using an 80/20 communication strategy:
- 80% lifestyle and trust-building content
- 20% service and conversion messaging
Responsibilities include:
- Writing and sending weekly campaigns
- Developing messaging that builds long-term client relationships
- Segmenting audiences for relevance
- Tracking open rates, CTR, and inquiries
- Optimizing campaigns based on performance
Strategy & Optimization
- Help shape marketing direction, not just execute tasks
- Identify messaging gaps and opportunities
- Recommend campaigns based on audience behavior
- Focus on increasing qualified family inquiries
Weekly Workflow (Approx. 5 hrs)
Monday – Schedule posts & review calendar
Tuesday – Draft email campaign
Wednesday – Publish content & engage
Thursday – LinkedIn/Facebook posts & text campaign prep
Friday – Analytics review & optimization
What We’re Looking For
- Strong writing ability and communication instincts
- Understanding of audience psychology and trust-based marketing
- Comfortable using AI tools (ChatGPT, Canva AI, etc.)
- Organized, independent, and consistent
- Able to balance creativity with professionalism
Preferred
- Experience with Mailchimp
- Experience managing social accounts
- Marketing or communications background (not required)
You do not need a traditional marketing resume — but you do need good judgment and taste.
Important: Application Instructions
To be considered, you must email the following to humanresources@crunchcare.com:
- Two sample social media posts you would create for Crunch Care
- One sample marketing email
Applications without samples will not be reviewed.
You may include context about transferable skills or experience you believe applies.
Why This Role Exists
We are not looking for someone to simply post content.
We are looking for someone who wants to understand why people trust a brand — and help build that trust consistently over time.
Want me to also write the short LinkedIn announcement post you’ll publish from your company page? That dramatically affects the quality of applicants.
Compensation: Based on experience. 1099 position, advise your salary request upon submitting samples or portfolio.
