Primary Skills: Strategic Planning-Expert, Web Analytics-Intermediate, Project Management-Advanced, User Experience-Intermediate, A/B Testing-Intermediate
Contract: W2
Location: San Francisco, CA()
Duration: 6 months
Pay Range:$75-80 Per Hour
#LP

JOB SUMMARY:
As part of the Client's Web Marketing team, the ideal candidate will play a pivotal role in the strategic and tactical planning of digital marketing efforts for the launch of a new credit card product targeting SMB audiences. This role involves evolving user journeys from initial campaign tests to broader audience strategies, with a focus on driving sign-ups on optimized web platforms. The successful candidate will work closely with cross-functional teams to execute and optimize web marketing strategies, ensuring alignment with the brand and compliance with legal standards.

JOB REQUIREMENTS:

Develop and execute web marketing strategies for banking product campaigns.
Support and validate web page updates for sign-ups and campaign tests.
Collaborate with analytics teams on measurement plans and result analysis.
Analyze user engagement and performance data to drive insights and strategy.
Manage cross-functional project execution to ensure timely and accurate web update.

Must have Skills
Proven experience in digital marketing strategy and execution.
Strong analytical skills with experience in web analytics tools.
Exceptional project management and cross-functional team collaboration.

Industry Experience:
Experience in the banking, credit card, or financial services industry preferred.

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