Social Strategy Director - Freelance (Health/Pharma)

VML • Part-time • New York, NY, US • $90 - $120 / hour • 1d ago

Social Strategy Director (Healthcare/Pharma sector)- Freelance

Who we are looking for:

VML is seeking an experienced Social Strategist, Director level, to join VML on a long-term (potentially up to 6 months) Flex (Freelance) assignment. This highly visible, client facing assignment will require a 20 hours per week commitment. The ideal candidate will be an organized, detail-oriented strategist who loves knowing the ins and outs of social media tools, strategies, technologies and processes. You will be skilled in how Social Strategies (Organic & Paid) work hand in hand with the overarching brand strategies for a client in the Healthcare/Pharma sector. You'll help evolve and (in some cases) help invent an existing Brand's comprehensive social strategy, and work to uncover insights that can guide a brand's ideas and decisions, again, in all things ‘social’.

What you’ll do:

Partner with creative, brand strategy, analytics & data and our media teams to support a brand's social strategy and social marketing goals
Organize and schedule social media strategy with an eye on calendar events (Open enrollment periods as one example) ensuring compliance with brand specs, as well as legal and regulatory guidelines
Plan and execute social media strategic campaigns that support key brand milestones and tentpole events (again for Organic and Paid Social)
Keep a pulse on current events, online trends and potential controversies or threats relevant to the brand
This will include writing creative briefs in partnership with organic and paid social media and brand strategy, reviewing social executions aligned to best practices and platform specs.
The platforms included in this strategy and consultation include FB, IG, Reddit, YT, and LinkedIn.

Who you are:

7+ years of social marketing strategy experience
Expertise working with client accounts in highly regulated industries
Experience working independently and ability to move projects forward without detailed direction
Understanding of social platforms and functions, and the ability to share that knowledge with others
Ability to collaborate effectively within a team
Ability to present to senior level clients and co-create solutions with them

What we offer:

Passionate, driven people | We champion a culture of people that do extraordinary work.
Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.