PR & Influencer Marketing, Assistant Manager
** W2 contract, min of 6 months (expected to extend multi-year)** ONSITE out of Englewood Cliffs, NJ ** Target W2 $45-50/hr
Top skills: Project Management, Earned Media & Influencer Relations, Social Media
Our client is seeking an experienced Assistant Manager, PR & Influencer Marketing, to collaborate with the PR and social media leads in managing public relations, influencer partnerships, and social media engagement for their monitor portfolio, with a key focus on gaming monitors. This role will also contribute to synergies with Memory and TV portfolio. The ideal candidate will work alongside PR and social leads and agencies to execute PR announcements for key product launches, manage earned media and influencer (earned and paid) product reviews, and oversee Reddit and Discord engagement initiatives.
Roles & Responsibility
- Execute PR strategies, manage agencies, and maintain a calendar for key periods like launches, events, and partnerships.
- Support product PR teams on campaigns and content creation while aligning PR with Memory and TV business through cross-functional collaboration.
- Partner with PR and marketing teams to co-develop and implement integrated strategies.
- Manage influencer partnerships to amplify product reviews and engagement and manage Reddit and Discord community engagement.
- Assist in awards submission programs by identifying opportunities and crafting content.
- Drive thought leadership programs for monitor and gaming ecosystem.
Qualifications
- Knowledge of gaming media landscape/tech media landscape/lifestyle for b2c consumer
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- 2+ years of experience in PR, influencer marketing, or social media management.
- Proven track record of managing earned media PR campaigns for tech or consumer electronics products.
- Experience in influencer marketing, including earned and paid partnerships.
- Strong understanding of Reddit community dynamics and engagement strategies.
- Excellent written and verbal communication skills with impeccable copywriting abilities.
- Ability to process complex information into clear, concise messaging.
- Strong attention to detail, editorial judgment, and accuracy.
- Project management skills with a focus on on-time, accurate delivery.
Preferred Qualifications
- Experience in gaming or tech industries.
- Familiarity with monitor portfolio and gaming ecosystem.
- Strong project management skills with a focus on timely, accurate delivery.
- Ability to prioritize tasks, manage deadlines, and execute PR/influencer campaigns efficiently.
- Experience coordinating cross-functional teams to meet milestones.
- Thrives in fast-paced environments with a results-driven mindset.
- Familiarity with agency management (briefs, reporting, contracts, budgets).
- Proficiency in analytics tools for campaign performance measurement.
