Please note that this is a contract role providing services to Hilton through Talent Solutions. If you are selected for this role, you will be employed by Talent Solutions and will not be an employee of Hilton. Contract workers are not employees of Hilton or any of its subsidiaries, nor will they be eligible for Hilton benefits.
***This role will work onsite in our current temporary NY office in mid-town Manhattan and later move to our permanent NY office located off Broadway and 14th St - Union Square area. ***
Job Summary
This position presents a unique opportunity to shape the social media presence of a prestigious lifestyle brands portfolio within the hospitality industry. You will serve as a strategic leader responsible for transforming brand narratives into measurable social media outcomes while maintaining operational excellence across all platforms. Working at the intersection of creative storytelling and data-driven performance, you will orchestrate agency partnerships, ensure enterprise-wide alignment, and drive meaningful engagement that connects with audiences while delivering tangible business results. This role requires a balance of strategic vision and tactical execution, as you navigate the complexities of multi-brand social strategy within a large-scale organization.
Responsibilities
- Own social KPIs across Lifestyle brands, establishing clear performance benchmarks tied to brand, campaign, and business objectives
- Partner with agencies to develop and execute data-driven social strategies, ensuring deliverables, timelines, and budgets are managed effectively
- Manage day-to-day operations across major social platforms, ensuring governance compliance, brand consistency, and operational excellence
- Oversee community management in partnership with agencies and enterprise teams, ensuring timely engagement, brand-aligned tone of voice, and adherence to escalation protocols
- Collaborate closely with Enterprise Social, Legal, PR, and Brand teams to ensure alignment with Hilton governance standards, content guidelines, and platform policies
- Lead campaign brief development and agency kick-offs, setting clear objectives, KPIs, measurement frameworks, and reporting expectations
- Monitor campaign performance and social analytics, proactively identifying optimization opportunities and presenting actionable insights to stakeholders
- Ensure integration between brand-level social calendars and enterprise content initiatives to maximize impact and reduce duplication
- Serve as the primary point of contact for social agency partners, overseeing scope management, performance accountability, and continuous improvement
- Identify cultural moments and category opportunities that ladder back to strategic brand and business priorities
Skills
- Strong understanding of major social media platforms including LinkedIn, Meta, X (formerly Twitter), Instagram, YouTube, and TikTok
- Deep familiarity with performance metrics, reporting dashboards, and optimization frameworks
- Experience managing agency partners and holding external teams accountable to KPIs and governance standards
- Ability to connect brand storytelling with enterprise processes and cross-functional stakeholders
- Strong project management and organizational skills
- High attention to detail and operational rigor
- Proactive, solutions-oriented mindset in fast-paced environments
Experience Requirements
- Five years of professional experience
- Three years of experience in agency management or brand-side social leadership
- Demonstrated experience owning social KPIs and reporting frameworks
- Experience managing external agencies, scopes of work, and performance evaluations
- Experience collaborating with enterprise-level marketing, PR, and legal teams
- Experience with social management, listening, and analytics tools such as Sprinklr, Khoros, Hootsuite, or Brandwatch preferred
- Hospitality or multi-brand portfolio experience preferred
This is an exceptional opportunity to make a significant impact within a globally recognized hospitality organization, where your expertise will directly influence how iconic lifestyle brands connect with audiences across the digital landscape. You will have the autonomy to drive strategy while working alongside talented cross-functional teams who are passionate about innovation and excellence in social media marketing.
