Social Media Coordinator, Community Engagement - Consumer Package Goods/Entertainment Client

East Aurora, NY - Part-Time, Hybrid

Scope: 6-month W2 contract with high potential to extend, 30 hours per week and includes options for medical, dental, and vision benefits + PTO

Hourly Rate Range - $28-$30

Our client is looking for a passionate, community-first Social Media Coordinator to join their Global Social Media Team at headquartered in East Aurora, NY. This is a hybrid, part-time role (30 hours/week, Monday–Friday with occasional evening and weekend flexibility) focused on bringing some iconic brands to life across social platforms through authentic fan engagement, content moderation, and community management.

This role is less about content creation and more about connection — you'll be the voice behind our channels, turning fans into loyal customers across a portfolio of a dozen of our client's brands.

What you'll do

Moderate, engage with, and manage communities across YouTube, Meta, TikTok, LinkedIn, and Threads on behalf of Mattel's brand portfolio
Schedule and coordinate content across platforms using Sprinklr
Monitor viral trends, memes, and platform updates to keep the brand(s) culturally relevant and responsive
Support UGC (user-generated content) identification and engagement strategies
Collaborate closely with brand and marketing teams to ensure social activity aligns with campaign priorities
Contribute to a team environment across three concurrent coordinator roles

What you bring

Some experience with social media platforms — professional or hands-on personal experience welcome
Strong creative writing skills and a natural, engaging voice online
Customer service background or transferable skills in community-facing communication
Awareness of social trends, meme culture, and platform-specific nuances
Ability to work independently and collaboratively in a fast-paced team environment
Familiarity with Sprinklr or similar social media management tools is a plus

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