About us

THISBOWL, a fast-growing fast-casual brand offering fresh, made-to-order salads with an Asian twist, launched in New York City in 2024. Originally founded in 2016 in Bondi Beach, our brand has grown to over 50 locations across Australia. New York now represents the beginning of our global expansion ambitions.

Our founding mission – to change the culture of fast food – continues to drive our team of quality-obsessed foodies who are dedicated to product excellence as we grow.

The role

We’re looking for a creative, strategic, and highly organized Social Media Content Specialist to own and grow our brand presence across social platforms. This role blends storytelling, cultural awareness, community building, and performance analysis. You’ll be responsible for shaping how the brand shows up day-to-day online - from content ideation through execution, engagement, and optimization.

This is a hands-on role for someone who understands internet culture, can create compelling content quickly, and knows how to translate brand strategy into social-first narratives that resonate.

You’ll have:

3+ years’ experience managing social media for a consumer brand (CPG, retail, hospitality, or lifestyle preferred)
Deep understanding of Instagram and TikTok, with strong instincts for what performs on each platform
Strong attention to detail and ability to manage multiple projects simultaneously
Excellent presentation and communication skills; you’re comfortable delivering high-quality presentations to leadership on tight timelines
Equally comfortable across social content strategy, production, and management
Proven ability to create compelling content and write strong, on-brand copy
Experience managing content calendars, publishing workflows, and community engagement
Experience with influencer marketing and creator partnerships
Familiarity with social analytics and publishing tools (Sprout, Later, Meta Business Suite, etc.)
Experience supporting product launches or campaigns through social
Strong visual sensibility and understanding of brand aesthetics
Ability to operate in a dynamic, fast-paced environment
Willingness to travel as needed (1–2 times per month)
Bonus: Basic video editing skills (CapCut, Premiere, Final Cut, or similar).

Reporting to the Head of Marketing, you’ll own and grow our brand presence across social platforms.

You’ll be expected to:

Own and execute the social media strategy across key platforms (Instagram, TikTok, X, LinkedIn, and emerging channels as relevant)
Develop and manage a cohesive content calendar aligned to brand priorities, campaigns, launches, and cultural moments
Stay ahead of platform trends, formats, and best practices, and proactively test new ideas and approaches
Partner with brand and marketing leadership to align social goals with broader business objectives
Create, edit, and publish high-quality social content, including short-form video, static posts, stories, and captions. Ensure all content reflects the brand’s voice, tone, and visual identity
Collaborate with designers, photographers, videographers, and external partners to produce best-in-class creative
Actively manage and engage with the community across platforms, including comments, DMs, and mentions. Foster an authentic, on-brand relationship with followers while maintaining a consistent response cadence
Monitor sentiment and surface insights, feedback, and trends to internal teams. Partner with Customer Experience as needed on escalations and recurring themes
Identify, outreach to, and manage creator and influencer partnerships that align with the brand
Oversee gifting, content coordination, and performance tracking for influencer campaigns
Track and report on key metrics including engagement, reach, growth, and content performance
Conduct regular audits of social performance and the competitive landscape. Use data and insights to continuously optimize content, cadence, and platform strategy
Work closely with Brand, Creative, PR, E-commerce, and Product teams to support launches and campaigns
Support integrated marketing initiatives with strong social activation plans.

If you want to play a part in shaping the future of our business, we'd love to hear from you! Apply today.

Thisbowl provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

THISBOWL FISHBOWL

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Social Media Content Specialist