Social Media Manager — Mobile Experience

Location: Plano, TX

Pay: $60 an hour

Job Type: Contract (US) — 12 months- possible extension

Expected hours per week: 40 hours per week, W2, no C2C

Schedule: Fully onsite (may include occasional weekends + travel for live events)

About The Role

In this role, you’ll manage our brand persona and voice across organic social channels. The work is a blend of always-on social strategy and boots-on-the-ground content creation, bringing real-world activations and culturally relevant moments to life in real time.

You’ll collaborate closely across the SEA Mobile eXperience (MX) Marketing org (Creative Services, Partnerships, Influencers, Product Marketing, IMT, etc.), Suwon partners, and SEA MX leadership to align global and local strategy. This role reports to the Head of Mobile Marketing Social & Communities.

Key Responsibilities

Social Media Strategy & Execution

Contribute to organic social strategy and direction based on evolving platform and culture trends
Execute an always-on content strategy aligned to brand voice, campaign priorities, and audience needs
Build and maintain content calendars (weekly/monthly/quarterly) with clear themes and posting cadence
Optimize posts for reach/engagement (copy, timing, hashtags/keywords, CTAs, formats)
Review content with internal stakeholders prior to publishing
Monitor social trends, platform updates, and audience behavior to inform strategy
Ensure all content/captions align with brand guidelines and maintain consistent voice/aesthetic
Analyze performance and recommend improvements based on results

Digital Content Development (“Boots on the Ground”)

Develop social-first programming/content series highlighting product features and human benefit
Capture, edit, and publish content on-site at activations and events (real-time when needed)
Move fast on cultural moments while they’re peaking—concept, produce, post
Stay current on internet formats/behaviors and choose the right trends to pursue

Performance, Analytics & Optimization

Track and report performance using platform analytics
Provide insights on what’s working and make recommendations (content type, cadence, formats)
Deliver monthly reporting including KPIs, key learnings, and optimization plan

Minimum Qualifications

8–10 years overall experience with 5–7 years in organic social media for a large-scale brand
3–5 years hands-on experience creating social content end-to-end (concept ? execution)
Bachelor’s degree (or higher) in Marketing, Communications, PR, Graphic Design/Visual Comms, or related field
Strong working knowledge of major platforms, especially Instagram, TikTok, and YouTube
Deep understanding of platform-specific creative formats and best practices
Strong understanding of social performance metrics and optimization using insights
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-moving environment
Self-driven, adaptable, collaborative; strong written, verbal, and analytical communication skills
Willing to work occasional weekends and travel for events/live content capture
Portfolio required (or social handles) showcasing relevant organic social content work

Preferred Tools / Experience

Social management and creative tools such as Sprinklr and Adobe Creative Suite
Strong understanding of design principles, creative workflows, and feedback-driven iteration

Top Skills

Social media strategy
Social content creation
Creative analytics

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Social Media Manager