Wripple's financial services client is looking for a Social Media Analyst to transform social media data into actionable insights that drive strategic decisions and optimize performance. You'll partner with the Social/Influencer Director and agency teams to build analytics infrastructure, measurement frameworks and reporting systems that demonstrate business impact and inform long-term capability investments.
This is a 40 hour/week, 6-month contract with possibility for extension or full-time conversion. You must be available to go onsite to the client's office in St. Louis, MO or Tempe, AZ 3-4 days per week.
Key responsibilities
Analytics infrastructure builder Advance the design of and implement the monthly social scorecard, establish baseline benchmarks, configure analytics tools with their marketing agency partner and create standardized reporting templates for stakeholder updates and quarterly executive readouts. Lead the monthly social media reporting dashboard in close partnership with the senior social media strategist, ensuring it delivers clear, actionable performance insights to stakeholders.
Performance analyst and storyteller Analyze performance data to identify trends and opportunities. Translate complex data into clear recommendations for content strategy, posting approach, and platform mix. Surface high-performing content formats to inform future briefs.
Social listening and engagement lead Manage day-to-day social listening efforts within Talkwalker and Hootsuite, monitoring brand sentiment, industry conversations, competitor activity and emerging trends. Create and optimize social listening dashboards to surface real-time insights and track key metrics over time. Identify timely opportunities for reposting and community engagement based on listening insights, ensuring Client participates in relevant conversations while staying aligned with brand and compliance guidelines.
Competitive intelligence lead Monitor competitor social activity, content strategies and engagement trends. Deliver regular competitive intelligence highlighting best practices and whitespace opportunities. Benchmark Client against peers.
Test-and-learn architect Design a test-and-learn agenda aligned with strategic priorities. Partner with the Social Strategist to structure experiments with clear hypotheses and success metrics. Translate findings into scalable strategies.
Cross-functional data partner Collaborate with Growth Marketing to integrate organic and paid analytics. Partner with their internal PR team (ECPR) on sentiment analysis. Work with Compliance to track pre-cleared content performance.
Capability assessor Identify gaps in analytics tools, processes and skill sets. Document what's working and where bottlenecks occur. Provide recommendations on the long-term analytics ownership model based on execution experience.
Candidate profile
- 5-8 years of social media analytics or digital marketing analytics experience
- Proficiency with social listening tools (Talkwalker, Hootsuite, Sprinklr), native platform analytics and visualization tools (Power BI, Tableau)
- Proficiency with Hearsay/Yext analytics
- Proven ability to translate data into strategic recommendations that drive measurable improvements
- Financial services or regulated industry experience strongly preferred
- Strong stakeholder management and ability to communicate complex insights to non-technical audiences
About Wripple:
Wripple is Marketing’s On-Demand Talent Platform, connecting highly skilled marketing and creative professionals with opportunities at leading brands.
Founded by agency veterans, Wripple gives independent talent access to meaningful contract and project-based opportunities across 50+ marketing, creative, media, and technology roles. Depending on the opportunity, talent may work independently, join an existing client team, or collaborate as part of a curated project team.
Wripple makes the experience simple from start to finish. We handle contracting, onboarding, payment, insurance, and other administrative details, while our experienced Client Leads support both talent and clients throughout each engagement.
When you work through Wripple, you also become part of our vetted talent marketplace, giving you the opportunity to be considered for future projects and contract roles that match your experience and expertise.
