Overview
As a Freelance Digital Marketer, you’ll plan, launch, and improve digital campaigns across search, social, email, and web channels. You’ll combine creative content with performance data to help clients reach audiences, strengthen engagement, and support business goals. This freelance role calls for an adaptable professional who can manage projects independently and communicate progress clearly.
Responsibilities
- Set up and manage digital campaigns, including Google Ads (formerly Google AdWords), paid search marketing, Facebook Advertising, and social media advertising campaigns.
- Develop SEO (search engine optimization) and SEM (search engine marketing) plans; conduct keyword research and use SEO tools to improve discoverability.
- Create and manage content, copywriting, email marketing, and social media marketing across websites and platforms.
- Maintain WordPress websites and other content management systems; apply HTML, CSS, and JavaScript updates as needed.
- Track web analytics and marketing analytics, prepare reporting, and use conversion optimization to improve campaign performance. Your impact: Clear reporting and thoughtful optimization help clients make informed decisions and connect with the audiences they serve.
Requirements
- Demonstrated digital marketing experience, including paid advertising campaign management, digital campaign management, and performance marketing.
- Working knowledge of Google Analytics, Google Tag Manager, analytics, and web analytics reporting; SQL experience is useful for working with data.
- Technical proficiency with website management, e-commerce, and digital marketing campaign setup.
- Familiarity with Adobe Creative Suite, including Adobe Photoshop, and graphic design or content creation.
- Experience with marketing automation and B2B marketing is preferred; strong organization, communication, and independent project management skills are essential.
Pay: $500.00 per day
Benefits:
Work Location: Remote
