About The Job

The AI for Digital Marketing Program Lead is a temporary, part-time, non-tenured

position for our Professional Development and Lifelong Learning Programs. The

Program Lead is responsible for aligning the program with the skill needs in the

program’s industry or occupation. This will include participating in interviews with other

industry experts, recommending program-level curriculum (i.e. program name, program

description, program outcomes, outcomes for the courses that comprise the program),

participating in course developer and instructor search committees, advising course

developers and instructors, and recommending program and course revisions.

The AI for Digital Marketing certificate will be a non-credit certificate program. It will

consist of 2-4 courses. The goal of the program is to equip marketing professionals with

the skills to incorporate AI into marketing processes, tasks, and workflows. Each course

will be 4-8 weeks in length and include 4-5 hours of asynchronous learning per week

and a 60-90 Zoom session each week. In general, information will be delivered using

asynchronous media (e.g. recorded video) and synchronous sessions will be used for

interactive conversation and activities that invite learners to engage and apply

information. Learners will be assessed using authentic assessments that simulate

real-world application of skills.

Please note, we are not offering H-1B or Green Card sponsorship for this position.

Major Responsibilities

Design and Revise Program Curriculum 70%

Create and update program description.
Create and update clear, succinct, and measurable program outcomes.
Create and update a list of required and/or elective courses in the program
Write course descriptions and outcomes so the courses are aligned with the

program outcomes

Annually review and revise the program-level curriculum, including: program

description, program outcomes, the list of required and/or elective courses in the

program, course names, course descriptions, and course outcomes.

Annually review each course in the program and collaborate with instructors to

make changes based on learner feedback, instructor feedback, and industry

changes

Follow the requirements laid out in the course development handbook.
Assist with developing solutions for workforce development clients

Advise Course SMEs and Instructors 30%

Collaborate with course SMEs and instructors to programmatically align courses
Participate in course SME and instructor searches as appropriate

Qualifications

Bachelor's degree
Four years of work experience related to the subject matter
A demonstrated commitment to creating an inclusive environment that serves a diverse community in a professional setting
Deep knowledge of the program subject matter
Ability to explain concepts in ways that help others learn
Ability to provide feedback that both encourages and helps learners develop

Knowledge, Skills, And Abilities.

Strong verbal and written communication skills

Preferred Qualifications

Master's degree and at least six or more years of work experience related to the

subject matter

Knowledge of curriculum design and adult learning principles
Ability to evaluate assessments (e.g. course projects) to determine if they

demonstrate achievement of course learning outcomes.

Experience teaching adult learners in both live and asynchronous contexts
Experience developing and/or teaching topics related to AI for Digital Marketing
Experience developing or revising adult education programs (credit or noncredit)

About The Department

In CCAPS you’ll find a flexible, hybrid work environment and supportive colleagues who are committed to empowering lifelong learners to achieve their educational goals in a learner-centric environment where diverse ideas, backgrounds, and identities are embraced.

CCAPS has a large and diverse portfolio of program offerings, including bachelor’s and master’s degrees, professional development offerings for practitioners, pre-college programs for high school students, English language programs, and lifelong learning for personal enrichment. Across all the work done in and by CCAPS, we strive daily to live our core values of Access, Learning, Inclusivity, Collaboration, and Excellence.

Pay And Benefits

Pay Range: During the design phase of the program (4 months), this will be a .08 FTE appointment.

Compensation for this 4-month phase is $2,050.

If the program is approved for development, the appointment may be extended to an

annual appointment at .05 FTE. Compensation for the annual appointment is $4,200/yr.

The Program Lead may also be appointed to develop and teach one or more courses in

the program for additional pay if the program is approved for development. The

additional pay for course development and instruction will depend on the length of the

course as determined in the program design phase.

The following table represents the current course development and instruction compensation rates.

Course Development and Instruction Compensation

Course Development Course Instruction Course Length

$4,000 $2,162 20 hour (2 CEU) courses

$5,400 $2,713 30 hour (3 CEU) courses

Retirement plan options are available for Civil Service, Faculty, Labor-Represented, Professional & Administrative, and Temp Casual classifications. Learn more about retirement plans .

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a cover letter and resume.

Please address all required qualifications in either your cover letter or CV/Resume in order to be fully considered for the position.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

This position will remain open until filled.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647).

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About The U Of M

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America’s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).

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AI for Digital Marketing Program Lead