What you'll be part of:
Founded in 2016, Honest Paws was created to raise the standard of pet care and support pet parents with products they can trust. By combining the best of science and nature, we craft clean, effective formulas designed for everyday pet wellness. Transparency is at the heart of everything we do—from clearly sharing our ingredients and sourcing to standing behind the expertise that shapes our products. At Honest Paws, we’re committed to improving the lives of pets and the people who love them, and we’re proud to deliver the Honest Difference every day. Honest Paws is part of One Pet, a growing pet wellness portfolio focused on delivering trusted, high-quality products for modern pet parents.
Work you'll do:
We’re looking for a TikTok Social Media Manager to own and grow Honest Paws’ presence on TikTok through organic content, affiliate-driven strategy, and TikTok Live shopping. This role blends creative storytelling, on-camera confidence, and performance-driven thinking.
You’ll be responsible for developing engaging organic content, managing and optimizing affiliate partnerships, and leading TikTok Live sessions that educate, entertain, and convert viewers into loyal customers. This is a hands-on role ideal for someone who understands TikTok culture, trends, and what drives sales through community and authenticity.
Responsibilities:
Organic TikTok Content
- Plan, create, and post consistent organic TikTok content aligned with brand and business goals
- Stay ahead of TikTok trends, sounds, hooks, and formats relevant to pet wellness and ecommerce
- Collaborate with internal teams to develop content themes, scripts, and storytelling angles
- Analyze performance and optimize content based on engagement, reach, and conversion signals
TikTok Live
- Host and/or manage TikTok Live shopping sessions from our North Miami location
- Deliver compelling, on-camera product education and sales-driven pitches
- Engage with viewers in real time by answering questions, addressing objections, and encouraging purchases
- Partner with internal team members or creators to continuously improve live performance
Affiliate Strategy
- Support and help manage TikTok affiliate relationships and creator partnerships
- Identify high-performing affiliate content styles and replicate winning frameworks
- Collaborate with creators and affiliates on product education, messaging, and promotions
- Track affiliate performance and contribute insights to improve ROI
- Performance & Optimization
- Track and report on key TikTok metrics (engagement, follower growth, live sales, affiliate performance)
- Test hooks, CTAs, content angles, and live formats to improve results
- Contribute ideas to improve TikTok strategy across organic, live, and affiliate channels
Qualifications:
- Strong understanding of TikTok organic content, trends, and algorithm basics
- Comfortable on camera with confident, engaging communication skills
- Sales-oriented mindset with the ability to educate, persuade, and convert
- Familiarity with TikTok Live and/or affiliate marketing (hands-on experience preferred)
- Highly organized, proactive, and comfortable working in a fast-paced environment
- Able to work evenings/weekends as needed for live shopping schedules
- Must be able to travel to our North Miami studio as needed for filming, content creation, and TikTok Live support.
What Success Looks Like:
- Consistent growth in TikTok engagement, followers, and organic reach
- Strong performance from TikTok Live sessions (engagement and sales)
- Increasing affiliate-driven revenue and creator participation
- Content that resonates with pet parents and drives trust in the Honest Paws brand
- Reliable execution, creative experimentation, and continuous optimization
