Social Media Community Manager (Reddit-Focused)
This is a Hybrid role in San Diego, CA.
Initial 5 month contract!
Position Overview
Our client is seeking a highly experienced Social Media Community Manager with deep Reddit expertise to support Consumer Corporate Communications and flagship brand channels. This role will serve as the front-line voice of the brand on Reddit—driving authentic engagement, building trust within communities, and identifying cultural moments that elevate brand presence.
This individual will bring strong analytical instincts and cultural fluency, translating Reddit conversations into strategic insights for senior leadership. The ideal candidate thrives in fast-moving environments, partners closely with cross-functional teams, and understands how to operate thoughtfully and credibly within Reddit’s unique ecosystem.
Key Responsibilities
- Serve as the primary brand representative on Reddit, actively engaging across subreddits and threads
- Build and nurture Reddit communities while maintaining authenticity and platform norms
- Monitor Reddit conversations for sentiment, emerging risks, and cultural opportunities
- Surface real-time insights from Reddit VOC and community behavior to senior leadership
- Partner with marketing, communications, customer care, and agency teams
- Support crisis management and sensitive issues originating on Reddit
- Identify under-the-radar moments where the brand can participate credibly in culture
- Analyze top-performing Reddit posts, comments, and discussions to optimize engagement strategies
- Publish and moderate content across Reddit and other social platforms as needed
- Recommend platform-specific strategies to outperform competitors—especially on Reddit
Essential Functions
- Act as the Reddit subject-matter expert internally
- Guide partners on Reddit best practices, tone, and community norms
- Monitor conversations continuously and escalate risks quickly
- Translate Reddit data into actionable insights
- Maintain consistent brand voice across channels
- Stay ahead of Reddit platform changes, trends, and community shifts
Required Skills & Qualifications
- 4+ years of community management experience with significant hands-on ownership of Reddit channels
- Proven success managing brand presence across Reddit communities
- Strong experience analyzing Reddit VOC and delivering insights to senior leaders
- Expert understanding of Reddit culture, moderation norms, and subreddit ecosystems
- Skilled writer able to adapt voice for Reddit’s conversational style
- Experience publishing brand content on Reddit
- Proficiency with social listening tools, especially Reddit monitoring (Brandwatch or similar)
- Comfortable creating lo-fi or real-time content when needed
- Excellent judgment when navigating sensitive conversations
- Customer-first, data-driven, and highly collaborative
