Forge is a full-service, hands-on marketing partner that delivers with speed, quality, and expertise. When working with Forge, clients do not have to piece together marketing talent, work with multiple agencies, or worry about low-quality work due to limited talent. Forge was founded on the principle of serving its clients and its team with honesty, integrity, patience, and respect.
Responsibilities
The specialist will be expected to perform the following:
- Create paid Instagram, Facebook, and/or LinkedIn campaigns based on client needs.
- Provide rough and conservative campaign forecasts/estimates.
- Create custom audiences (e.g. email list retargeting, lookalike, and engagement retargeting).
- Write copy for the ads and the corresponding graphics.
- Configure relevant conversion metrics.
- Monitor and optimize ad performance.
- Install conversion tracking on the website using GA4, pixels, and tracking tags.
- Create UTM links for each ad within the campaigns.
- Make landing page recommendations to improve CTR.
The paid social specialist will work directly with a Forge Marketing Director to discuss the clients’ market, competition, growth goals, campaign needs, budget, progress, and reports. The specialist will not be expected to interface with clients.
Though the paid social specialist might need to install tracking on relevant pages within the clients’ websites, the specialist will not be responsible for developing landing pages for the respective campaigns.
The paid social specialist will not be expected to create graphics or videos for the ads, but they will be required to work with the marketing director, graphic designer, and videographer to offer guidance and best practices.
Working Arrangements
The paid social specialist will work in a remote, freelance capacity and on an account basis. Given the long-term nature of paid social management, the specialist will work with the same account(s). Please note that frequent or consistent work is not guaranteed.
If the specialist needs to roll off an account for any reason, they will be expected to work with the team lead to help transition another specialist onto the account.
All correspondence will take place via Slack, Asana, phone call, or video conference.
Compensation and Employment Type
The paid social specialist will work as a 1099 contractor and will bill Forge Marketing Group directly for their services. The specialist’s hourly rate will be discussed and confirmed prior to working with Forge.
The paid social specialist must submit an invoice on the last business day of the month for the hours they worked that month to receive payment during that pay period. Forge asks that the invoice offer at least a 15-day payment term. Forge pays invoices via direct deposit using its payroll software. It cannot pay invoices using cash or check.
Job Types: Part-time, Contract
Pay: $40.00 - $75.00 per hour
Work Location: Remote
