Team: Marketing
Subteam: eCommerce
Classification: Non-Exempt
Job Type: Contract, 30 hours per week (4-6 month duration)
Location: Remote (EST preferred)
Hourly rate: $60-$70/hour
OVERVIEW:
Nugget®, a direct-to-consumer Play company, is looking for an experienced CRM Contractor to lead our email marketing efforts. In this role, you'll manage the execution of our email campaigns ensuring smooth delivery, accurate reporting, and optimized performance while keeping our programs on track to drive customer acquisition, engagement, and retention. We're passionate about creating meaningful, impactful connections with our audience, and email is a key channel for those interactions.
Your role will involve informing what we should keep doing and what we can do better to further develop our existing email marketing programs, optimizing workflows, and ensuring consistency in our email. This position is perfect for someone with a strong background in email/CRM management who excels at keeping systems running efficiently, executing with precision, working collaboratively and delivering results.
If this sounds like you, and you're eager to contribute to a fun, growing brand, we'd love to hear from you!
What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World's First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we're just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We're proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and – especially – active community members.
ABOUT THIS ROLE:
Strategy
- You will manage our current CRM database, identifying areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails
- You will advance strategy for customer lifecycle email flows, identifying customer characteristics (for example: birthdays, purchase anniversaries, etc.) that we can design automatic campaigns around
- You will develop plans and partner with brand marketing and social media teams to grow our email list through lead generation
Execution
- You will partner with E-Comm & Brand Directors to conceptualize, outline and send regular (at least twice weekly) outgoing emails to our main outreach list in collaboration with our internal design / copy team
- You will build out appropriate email segmentations for each broadcast email, finalize set-up in Klaviyo (subject line, alt text,and linking), and proof each email before sending to customers for clarity, grammar, spelling, accurate linking, and proper rendering across multiple devices
- You will concept, outline and set up trigger campaigns (post purchase, lifecycle, etc) in collaboration with our internal design/copy team
- You will maintain, build, and segment multiple email lists
- You may run A/B tests with clear objectives, hypothesis and ways to measure results
- You will ensure that all our email sending and managing practices conform to industry standards and best practices
Measurement and Analytics
- You will support the maintenance of a dashboard/reporting tracker with KPI's to monitor results
- You will evaluate data and provide recommendations on how to improve our email communications & site personalization
- Our compensation philosophy:
Here at Nugget we don't negotiate compensation. This comes from research that shows negotiations often result in arbitrary differences in pay – not based on differences in ability, but based on who is better at negotiating. For that reason, we like to offer the amount upfront that we believe is fair for the job, rather than offer a lower amount that builds in the expectation for negotiating. To add a bit more context, our process is centered in industry data, which factors in our stage/size of company, job classification, experience and skill, to make sure that we have fair and transparent numbers for our regional market.
Equal opportunity:
Nugget is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
