Our client, a leader in the automotive industry, is seeking a Marketing Lead Consultant to join their team. As a Marketing Lead Consultant, you will be part of a dynamic team supporting innovative eCommerce solutions for automotive dealers. The ideal candidate will have exceptional leadership, strong collaboration skills, and executive level communication skills which will align successfully in the organization. Strong strategic background in automotive dealer ecommerce is required.
Job Title: Marketing Lead Consultant
Location: Dearborn, MI (hybrid)
What's the Job?
- Develop and execute ecommerce marketing plan including branding, messaging, content development, events, and calendar.
- Manage content creation and amalgamate content from vendors for including webinars, white papers, newsletters, and training materials.
- Oversee and manage agency or freelance resources for creative, communications, and content required for omni-channel advertising and marketing.
- Monitor spend against forecasted marketing budgets and track performance metrics to suggest actionable strategies for improvement.
- Maintain the authentic, trusted, and consistent tone of the brand across all platforms.
What's Needed?
- 7-10 years of marketing experience including Communications, Events, and PR within a corporate environment, with a focus on eCommerce, digital marketing, and OEM and Dealer applications
- Proven experience in building or refreshing a brand, specifically in the automotive marketing sector.
- Deep knowledge of the automotive industry, particularly focused on dealer-based products or solutions.
- Exceptional writing and editing skills with strong presentation development capabilities.
- Ability to work independently and as part of a high-performing team in a dynamic, deadline-driven environment.
- Ability to travel up to 20% locally and nationally
What's in it for me?
- Opportunity to shape and evolve a new brand in a pioneering eCommerce platform.
- Collaborate with a talented team and external partners to drive impactful marketing strategies.
- Engage in a role that combines strategic thinking with hands-on execution.
- Be part of an innovative environment that values integrity, transparency, and excellence.
- Travel opportunities to key dealer meetings and tradeshows.
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
