3.1 PHILLIP LIM is seeking a talented and detail-oriented Graphic Designer to join our team on a freelance basis. This role supports the visual expression of the brand across e-commerce, email, social media, paid media, photo production, events, wholesale, PR, and other marketing initiatives. The Graphic Designer will work closely with cross-functional teams to create, adapt, organize, and deliver cohesive visual assets while maintaining the brand's visual standards.
RESPONSIBILITIES
Digital & Marketing Asset Production
- Resize and adapt existing imagery for email, SMS, homepage, social media, and paid advertising, ensuring assets meet the correct platform dimensions and specifications.
- Add copy and other required graphic elements to existing imagery when needed.
- Design email and social creative assets, including JPEGs, video, and GIFs, for marketing initiatives.
- Create and adapt creative for Instagram Stories, homepage placements, email, SMS, and other digital touchpoints.
Paid Media
- Create and adapt Meta and Google advertising creative across key campaign needs, including sale, new-season introductions, and UGC content.
- Ensure paid media assets are visually consistent with the brand identity and appropriate for each platform and campaign objective.
Seasonal E-Commerce Shoots
- Attend seasonal e-commerce shoots on set and work closely with the photographer and photo assistant to ensure all products are photographed and the shoot remains on schedule.
- Use the pre-produced shot list to track products photographed and monitor shoot progress throughout the day.
- Review and select final e-commerce images for each look, targeting approximately five key images per look, including styled/casual, full-body with and without accessories, side, back, and detail/close-up imagery as appropriate.
- Review style-out guides and work with the production team and stylists to ensure the intended looks are captured.
- After the shoot, review photographer-edited selects and perform a final light-editing pass to address details such as flyaway hairs, wrinkles, bumps, and other minor imperfections before final delivery.
- Prepare and organize final image assets for handoff to the e-commerce team.
- Support the creation of image decks used by copywriters to develop e-commerce product copy.
Photo Editing & Retouching
- Perform light retouching on styled photography and other brand imagery.
- Make photo color adjustments and minor visual corrections as needed while maintaining a natural, consistent brand aesthetic.
Brand & Event Creative
- Create creative flyers, decks, invitations, and other visual materials for wholesale, PR, Japan, and internal brand initiatives.
- Develop creative for market appointments, store events, private events, trunk shows, sample sales, and other special projects.
- Maintain consistency with the brand's established visual identity, typography, logos, and creative standards across all materials.
Workflow & Cross-Functional Collaboration
- Manage multiple creative requests and deadlines across digital marketing, e-commerce, wholesale, PR, and other teams.
- Work from team task lists and established production workflows to organize incoming creative requests and deliver assets on schedule.
- Collaborate with internal stakeholders to understand requirements, clarify deliverables, and ensure final creative meets the intended use and specifications.
- Maintain organized files and final assets so creative can be easily accessed and reused by the broader team.
REQUIREMENTS
- Bachelor's degree in Graphic Design, Visual Communications, or a related field preferred.
- Proven experience working as a Graphic Designer, preferably within the fashion, luxury, retail, or lifestyle industry.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects, as well as Keynote and other relevant design software.
- Strong understanding of typography, color theory, layout design, visual hierarchy, and digital asset specifications.
- Strong photo-editing and light-retouching skills with a keen eye for detail.
- Ability to create and adapt static, animated, and video creative for digital marketing channels.
- Excellent communication skills and ability to collaborate effectively with creative, e-commerce, marketing, wholesale, PR, and production teams.
- Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
- Ability to work efficiently in a fast-paced environment and adapt to changing priorities.
- Passion for fashion, art, photography, and design, with a strong portfolio demonstrating a range of digital and brand creative work.
