Company Description New Canaan Farms, Inc. is a Utopia, Texas-based company in the United States, known for its specialty food products and focus on quality ingredients. The company values craftsmanship, consistency, and a strong connection to its regional roots. New Canaan Farms operates with a lean, growth-minded approach, creating opportunities to expand its brand presence across digital channels. Team members collaborate to build awareness, drive sales, and deepen customer loyalty through thoughtful marketing and storytelling.
Role Description The Meta Ads & Digital Growth Specialist is a remote, contract role responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram) and other relevant digital channels. Day-to-day responsibilities include setting up ad campaigns, managing audiences, tracking performance metrics, and adjusting targeting, creatives, and budgets to improve ROI and drive revenue growth. The specialist will develop growth experiments, coordinate landing pages and funnels with internal stakeholders, and collaborate on promotional calendars and digital sales initiatives. This role also involves reporting on campaign performance, identifying new growth opportunities, and ensuring brand consistency across all digital touchpoints.
Timing Looking to hire a freelancer immediately to set up and start running campaigns from mid October to the end of the year. Potential to build into a long-term position depending on Q4 ROAS success and learning.
Qualifications
- Strong analytical skills to interpret campaign data, identify trends, and optimize for performance and growth.
- Excellent communication skills to collaborate with internal teams, present insights, and align on growth strategies.
- Demonstrated experience in growth hacking and digital experimentation to drive customer acquisition and retention.
- Understanding of sales processes and ability to support digital sales funnels, promotions, and revenue-focused initiatives.
- Solid project management skills to organize campaigns, manage timelines, and coordinate multiple digital initiatives.
- Hands-on experience managing Meta Ads (Facebook and Instagram), including audience creation, pixel implementation, and event tracking.
- Familiarity with e-commerce or consumer packaged goods marketing is beneficial.
- Comfort working independently in a remote, contract capacity, with a proactive and results-oriented approach.
- Candidate must be a Texas resident
