PPC / Paid Media Specialist

Location: Houston, TX | Hybrid

Type: Contract

Company: Social Habit Marketing

About Social Habit Marketing

Social Habit Marketing is a creative and data focused digital marketing agency helping service-based businesses grow through content creation, social media management, paid media, website & SEO. We emphasize accountability, fast learning cycles, and measurable results.

We’re hiring a PPC / Paid Media Specialist who can own campaign execution from start to finish and go beyond surface-level metrics to drive business outcomes.

Role Overview

You’ll manage and optimize paid media campaigns across Meta and Google Ads. This is a hands-on role focused on performance. You’ll handle everything from campaign setup to reporting, collaborating closely with creative and strategy teams to improve results consistently.

We’re looking for someone who takes initiative, actively tests, and makes data-informed decisions to improve performance week over week.

Responsibilities

Build, manage, and optimize Meta and Google Ads campaigns
Structure campaigns based on funnel strategy and business goals
Monitor and optimize performance daily
Analyze data to identify trends, drop-offs, and opportunities
Collaborate with creative teams on ad concepts and iterations
Run A/B tests across audiences, creatives, and landing pages
Maintain accurate tracking through pixels, conversion APIs, and events
Prepare weekly and monthly performance reports for internal and client use
Troubleshoot issues related to attribution, tracking, or ad delivery
Communicate patiently with clients and team members about necessary changes to strategy and outcomes

Requirements

2+ years managing paid media campaigns (agency or in-house)
Strong experience with Meta Ads Manager and Google Ads
Proven ability to optimize for leads and revenue
Comfortable managing multiple accounts at once
Solid analytical skills and clear communication
Experience with service-based businesses is a plus
Familiarity with GA4, conversion tracking, and CRM integrations preferred

What We Look For

Detail-oriented and organized
Proactive and accountable
Data-driven with an understanding of creative impact
Able to communicate clearly and work cross-functionally
Focused on real outcomes, not vanity metrics

Compensation

Competitive, based on experience. Open to contract or full-time arrangements.

How to Apply

Send your resume and a short note outlining:

Your PPC experience
Platforms you specialize in
Examples of results you’ve delivered (metrics or case studies encouraged)

Social Habit Marketing

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PPC / Paid Media Specialist