Job Title: Freelance Bilingual Content Strategist (Spanish / English)
Location: Remote (Texas-based candidates highly preferred; Houston, Dallas, or San Antonio areas)
Engagement Type: Ongoing Freelance / Contract
About the Opportunity
We are a premier digital marketing and content agency seeking a fully bilingual (English/Spanish) Content Strategist to provide ongoing support for a rapidly growing legal marketing brand. The client you will be supporting is a high-volume law firm whose primary audience consists of contractors, subcontractors, and construction business owners.
Please note: This is not a simple translation role. We are not looking for someone to run English copy through a literal translator. We need a marketing professional who genuinely "thinks in Spanish," understands the cultural nuances of Hispanic audiences (particularly in Texas), and can adapt legal and business concepts into natural, engaging marketing content.
You will work closely with our digital content team to determine how campaigns, legal subject matter, and marketing themes should be communicated to a Spanish-speaking audience, while also developing distinct, original Spanish-language content.
What You’ll Do
- Strategic Adaptation: Adapt English-language marketing concepts, campaigns, and source material into Spanish-language content that culturally resonates with the intended audience, strictly avoiding literal, word-for-word translation.
- Original Content Creation: Develop original Spanish-language content when audience needs or campaign objectives require a distinct, culturally relevant approach.
- Copywriting & Editing: Write, edit, and review content across multiple platforms, including websites, blogs, social media, email newsletters, client communications, video scripts, and digital advertising.
- Quality Assurance: Review Spanish-language copy for grammar, readability, tone, terminology, dialect, and cultural relevance.
- Collaboration: Work alongside our internal team and our client's Spanish-speaking staff on terminology, audience insight, legal accuracy, and final approvals.
- SEO Strategy: Support Spanish-language SEO by understanding how the target demographic natively searches and communicates online.
What We’re Looking For
- Native-Level Fluency: Full professional and native-level fluency in both Spanish and English (must be able to write, edit, and strategize seamlessly in native-level Spanish).
- Experience: 3+ years of experience in content strategy, multicultural marketing, copywriting, localization, or a related field.
- Industry Knowledge: Experience marketing to the construction industry, Spanish-speaking business owners, contractors, or tradespeople is a massive plus.
- Cultural Competence: Familiarity with Texas Hispanic communities, regional dialects, and local language considerations.
- Marketing Acumen: Strong understanding of brand voice, digital campaigns, Facebook/Instagram/YouTube audience behavior, and email platforms (like Mailchimp).
- Bonus Points: Background in legal, professional services, or other regulated-industry marketing.
How to Apply
Please submit your resume along with a portfolio or writing samples that demonstrate your ability to write and adapt marketing content organically for a Spanish-speaking audience.
