VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
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Who we are looking for:
As CRM Strategist - Freelance you will play a crucial role within the team, fueling the development and execution of various CRM initiatives. This specific role requires strong analytical and story-telling skills, with the ability to translate complex data and research into simple stories and compelling strategies.
This Strategist will partner closely with analytics teams to mine insights from qualitative and quantitative research, build CRM campaign optimization recommendations, and brief creative tests across the customer lifecycle. The ideal candidate is equal parts detective and artist: innately curious, detailed and data-driven, with the imagination to spot meaningful insights and transform them into customer-centric marketing communications that fuel business growth.
What you'll do:
- Work directly with team members and clients at the outset of an assignment to define/refine the right opportunity and the right problem to solve
- Conduct in-depth market research and competitive analyses to identify whitespace opportunities.
- Analyze consumer behavior, market trends, and industry data to define best practices
- Collaborate with analysts and data scientists to mine insights from user- and campaign-level data, and translate these into strategic and creative recommendations
- Support development of communications strategies across the customer lifecycle, including lead generation, customer acquisition, engagement, and retention
- Develop and present compelling insight reports and other presentations to clients, effectively communicating strategic insights, implications, and recommendations.
Who you are:
- Ambidextrous Design Thinker | You're an analytical, yet creative problem-solver who knows how to call on both sides of their brain to break down and tackle abstract problems.
- Skilled Storyteller | You're able to persuasively and concisely deliver clear and engaging presentations that simplify complex ideas for any audience.
- Proactive Doer | You're interested in not just doing the work but also defining what the work needs to be. You're not the type to sit around and wait to be told what to do. You're the type of person who sees problems or opportunities and rolls up their sleeves to try and figure them out.
- Detail-Oriented | You hold your work to a high standard and see every deliverable as an opportunity to sell yourself to the client.
- Relentlessly Curious | An avid thinker and seeker of knowledge, with the keen ability to spot patterns and make connections. For you, an unanswered question is like an itch that must be scratched.
- Collaborative and Growth-minded | You're an introspective thinker with a growth mindset who embraces a kaizen philosophy. You value open and honest communication and are eager to learn from (and alongside) your team.
What you'll need:
- 3+ years of strategic planning experience in an agency, consulting, or market research environment – CRM and creative strategy experience required
- Previous data/analytics experience highly preferred
- Experience working with syndicated research tools (e.g., Mintel, Warc, Kantar, Comperemedia, MRI, BAV, etc.)
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, collaborative environment.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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