Job Description
Content Developer (Copywriter) to craft compelling, B2B-focused digital content that helps bring complex healthcare topics to life for professional audiences. This role is ideal for a journalistic-style writer who thrives on transforming nuanced, technical information into clear, engaging narratives tailored for LinkedIn and YouTube.
Key Responsibilities
- Write high-quality, B2B digital content exclusively for LinkedIn and YouTube, aligned with brand voice and strategic objectives.
- Develop concise, journalistic-style stories that simplify complex healthcare and technology topics for professional decision-makers.
- Craft snappy headlines, hooks, scripts, post copy, and supporting narrative elements that drive engagement and clarity.
- Collaborate closely with marketing partners, including strategists, designers, and channel managers, to translate briefs and concepts into polished content.
- Adapt messaging for different audience segments and campaign goals while maintaining consistency in tone and messaging.
- Incorporate feedback from stakeholders and iterate quickly while preserving narrative quality and accuracy.
- Ensure all content adheres to brand, editorial, compliance, and regulatory guidelines, particularly in the healthcare space.
- Stay informed about digital content trends, B2B storytelling best practices, and platform-specific nuances for LinkedIn and YouTube.
Role Structure & Engagement
- Employment Type: Freelance (Contract)
- Contract Duration: April – December, with potential for extension or conversion for the right candidate.
- Time Commitment: 30–40 hours per week.
- Location: Fully remote (collaborating virtually with a broader marketing team).
- Focus: Content creation only—other team members will handle publishing, channel management, and performance tracking.
Qualifications
- Proven experience writing for B2B digital channels, specifically LinkedIn and/or YouTube.
- Portfolio demonstrating journalistic-style writing for digital platforms, with clear examples of simplifying complex topics.
- Strong ability to quickly understand and synthesize complex subject matter, especially in healthcare, technology, or data-driven environments.
- Exceptional writing, editing, and storytelling skills with a focus on clarity, brevity, and engagement.
- Comfort working from briefs, collaborating in a fast-paced, feedback-rich environment, and managing multiple assignments simultaneously.
- Healthcare or health tech content experience highly preferred.
- Familiarity with B2B marketing concepts, buyer journeys, and professional audience needs.
What You Bring
- A keen editorial eye and a journalistic mindset—curious, concise, and fact-driven.
- Ability to transform complex healthcare topics into accessible, insightful narratives.
- Professionalism in remote collaboration, including clear communication and reliable time management.
- A portfolio that clearly demonstrates your B2B, journalistic-style work for digital channels.
If you are a storyteller who can connect complexity to clarity for professional audiences—and you have the B2B digital writing chops to prove it—this freelance role with offers an opportunity to make an impact in the healthcare space.
