Job Description
This freelance Marketing Specialist role supports a growing education and training program by overseeing marketing asset updates, creative production, and cross-functional coordination. The position blends hands-on creative work with structured project management to ensure all program materials remain current, consistent, and scalable across channels.
Key Responsibilities
Materials Updates & Asset Management
- Review and audit existing program collateral, including internal sites, video content, wiki pages, and on-site signage and merchandise.
- Develop and maintain a master tracking document of all assets that require updates, status, and ownership.
- Partner with internal stakeholders to clarify requirements, messaging changes, and branding needs.
- Execute content and design updates across all touchpoints, ensuring consistency and accuracy.
- Manage version control, approvals, and documentation to maintain a clear history of changes.
Creative Development & Execution
- Revise and enhance training and onboarding materials to align with updated program offerings and brand standards.
- Refresh tutorial and how?to videos, including updated graphics, lower thirds, end cards, and related visual elements.
- Redesign wiki content templates and visual frameworks to improve clarity, usability, and visual cohesion.
- Update on-site signage and merchandise artwork to reflect the latest messaging and guidelines.
- Create reusable, templated assets that can be easily adapted for future campaigns and initiatives.
Template Library Development
- Build a robust library of templates, including posters, one?sheets, and success story formats.
- Develop a modular design system that supports rapid creation of new collateral while maintaining brand integrity.
- Document practical usage guidelines and best practices for each template to support non-design stakeholders.
Success Story Coordination
- Coordinate with site and facilities teams to secure shoot locations and manage on-the-ground logistics.
- Identify, source, and schedule employee participants for storytelling, case studies, and video profiles.
- Oversee collection and organization of participant releases and all required documentation.
- Collaborate with external agencies to support pre-production, production, and post-production for success story content.
Additional Projects & Tasks
- Contribute to additional marketing initiatives as needed, providing both project management and creative execution support.
- Assist with emerging priorities and special projects, ensuring timelines and deliverables are met.
- Adapt quickly to evolving program requirements, new workstreams, and shifting stakeholder needs.
Required Skills & Experience
- 3+ years of experience in marketing project management, creative production, or a closely related field.
- Balanced strengths in both structured project management and hands-on creative work.
- Proven organizational skills with the ability to manage multiple concurrent projects and deadlines.
- Experience overseeing creative initiatives and maintaining productive relationships with agencies or external vendors.
- Proficiency with creative tools such as Adobe Express or similar platforms.
- Strong communication skills with demonstrated success in stakeholder management and cross-functional collaboration.
- Ability to operate independently, prioritize effectively, and deliver high-quality work with minimal supervision.
