Client Overview: Our client, a luxury beauty brand, is seeking a Freelance Communications Associate to join their team. This role supports the execution of influencer marketing, media relations, events, and reporting initiatives. You will work closely with senior leadership and cross-functional teams to manage day-to-day programming, track performance, and help bring campaigns to life across earned and creator channels.
Freelance Communications Associate Responsibilities:
- Own management of influencer marketing and UGC platforms, including developing strategy aligned to campaign objectives, managing day-to-day execution, and building reports
- Own the gifting program, including curating mailing lists, coordinating timelines with the influencer team and fulfillment vendor, and analyzing results
- Manage the fulfillment vendor across shipments, inventory, and billing; delegate product requests and send-outs to the team in partnership with the intern
- Ideate programming tactics for nano and micro influencers, including creator discovery, outreach, and relationship-building
- Assist the Senior Manager in the execution of paid influencer programming
- Maintain relationships with key editors, including gifting, pitching, and media list management
- Oversee awards submissions and timeline management
- Research trends for new pitch angles and identify new target outlets
- Compile quarterly press results reports for cross-functional teams
- Support event execution across logistics, vendor management, travel coordination, product fulfillment, and on-site support
- Manage event invoices and serve as coder for the communications team
- Maintain product inventory and place monthly product orders
- Help forecast needs for new product launches and lab samples
- Support management of the office closet in partnership with the team intern
- Own UGC and micro-influencer program reporting, including Tribe Dynamics monitoring, benchmarking, and presentation development
- Monitor press coverage and create engaging multimedia presentations for brand meetings
- Regularly identify and share competitor insights across the beauty, social, and creator landscape
- Organize ongoing team status calls, provide agendas, and distribute recap notes
- Research, manage, and fulfill executive requests with support from the team intern; track progress and proactively share updates
- Collaborate with internal teams and cross-functional partners on requests and materials
Freelance Communications Associate Qualifications:
- 2+ years of experience in public relations, communications, influencer marketing, and/or media
- Highly organized with strong creative and analytical skills
- Knowledgeable about the beauty industry and the digital and social media landscape
- Fluent in social media platforms (e.g., TikTok, Instagram)
- Proficient in Microsoft Office, including PowerPoint and Excel
