Position Overview
Redeemer School is seeking a part-time, creative, and experienced Marketing Consultant to strengthen the school's visibility, develop innovative marketing ideas, improve its online presence, and support student recruitment and enrollment growth.
Key Responsibilities
- Review the school website and coordinate improvements to design, content, functionality, and the prospective-family experience.
- Work with the school’s third-party web design and support team to execute improvements and changes.
- Review and optimize Google Ads campaign to attract prospective families and improve advertising effectiveness.
- Use Google Analytics and other data tools to evaluate website traffic, advertising performance, and prospective-family engagement.
- Track marketing results and transition inquiries to the enrollment department for smooth and effective communication to prospective families.
- Recommend strategies for social media, digital advertising, and search engine optimization (SEO).
- Identify opportunities to promote Redeemer through local churches, preschools, and community partnerships.
- Assist with branding, promotional materials, and marketing campaigns.
- Develop marketing materials around upcoming school and community events
First 30 Days – Measurable Deliverables
1. Website Development – Immediate Priority
- Within 5 Days: Complete an initial website review and identify the most urgent improvements needed to support admissions, recruitment, and the school's online presence.
- Within 10 Days: Identify qualified Upwork freelancers, obtain cost estimates, and begin implementing approved website updates.
- Within 15 Days: Complete priority website improvements, including updated school information, academic programs, admissions content, and clear opportunities for prospective families to schedule tours.
- Within 30 Days: Complete additional approved website improvements, review functionality, and provide a timeline for any remaining work.
2. Marketing Assessment
- Review existing marketing activities, campaigns, and materials.
- Identify at least five opportunities for improvement.
- Provide a brief written summary of findings and recommendations.
3. Upwork Freelancer Coordination
- Identify and evaluate at least three qualified freelancers for website and marketing support.
- Provide recommendations, estimated costs, and proposed project timelines.
- Coordinate approved freelance projects and monitor completion.
4. Google Ads & Data Analytics
- Review current Google Ads campaigns, advertising expenditures, and Google Analytics data.
- Establish baseline metrics for website traffic, advertising costs, inquiries, and conversions, where data is available.
- Recommend at least three improvements to advertising performance and tracking.
5. Student Recruitment & Marketing Ideas
- Present at least three actionable marketing initiatives to increase prospective-family inquiries and campus tours.
- Identify at least five potential community outreach or partnership opportunities.
6. Marketing Action Plan
- Within 10 Days: Submit an initial marketing action plan outlining immediate priorities, estimated costs, timelines, and responsibilities.
- Within 30 Days: Present a comprehensive 60–90 day marketing strategy with measurable goals for website performance, Google Ads, prospective-family inquiries, school tours, and enrollment growth.
Qualifications
- Experience in marketing, branding, or digital communications.
- Familiarity with Upwork or similar freelance platforms.
- Knowledge of website development, Google Ads, Google Analytics, SEO, and social media marketing.
- Ability to interpret marketing data and recommend improvements.
- Strong creative, communication, and organizational skills.
- Experience with schools or nonprofit organizations preferred.
- Support for Redeemer Christian School's Christian mission and values.
About Redeemer
Redeemer Christian School is a Christ-centered TK–8 school in Redwood City, California, committed to helping students Love with Grace, Learn with Curiosity, Grow with Resilience, and Serve with Compassion.
Pay: $40.00 - $50.00 per hour
Expected hours: No more than 20.0 per week
Work Location: Hybrid remote in Redwood City, CA 94062
