Position Overview

Redeemer School is seeking a part-time, creative, and experienced Marketing Consultant to strengthen the school's visibility, develop innovative marketing ideas, improve its online presence, and support student recruitment and enrollment growth.

Key Responsibilities

Review the school website and coordinate improvements to design, content, functionality, and the prospective-family experience.
Work with the school’s third-party web design and support team to execute improvements and changes.
Review and optimize Google Ads campaign to attract prospective families and improve advertising effectiveness.
Use Google Analytics and other data tools to evaluate website traffic, advertising performance, and prospective-family engagement.
Track marketing results and transition inquiries to the enrollment department for smooth and effective communication to prospective families.
Recommend strategies for social media, digital advertising, and search engine optimization (SEO).
Identify opportunities to promote Redeemer through local churches, preschools, and community partnerships.
Assist with branding, promotional materials, and marketing campaigns.
Develop marketing materials around upcoming school and community events

First 30 Days – Measurable Deliverables

1. Website Development – Immediate Priority

Within 5 Days: Complete an initial website review and identify the most urgent improvements needed to support admissions, recruitment, and the school's online presence.
Within 10 Days: Identify qualified Upwork freelancers, obtain cost estimates, and begin implementing approved website updates.
Within 15 Days: Complete priority website improvements, including updated school information, academic programs, admissions content, and clear opportunities for prospective families to schedule tours.
Within 30 Days: Complete additional approved website improvements, review functionality, and provide a timeline for any remaining work.

2. Marketing Assessment

Review existing marketing activities, campaigns, and materials.
Identify at least five opportunities for improvement.
Provide a brief written summary of findings and recommendations.

3. Upwork Freelancer Coordination

Identify and evaluate at least three qualified freelancers for website and marketing support.
Provide recommendations, estimated costs, and proposed project timelines.
Coordinate approved freelance projects and monitor completion.

4. Google Ads & Data Analytics

Review current Google Ads campaigns, advertising expenditures, and Google Analytics data.
Establish baseline metrics for website traffic, advertising costs, inquiries, and conversions, where data is available.
Recommend at least three improvements to advertising performance and tracking.

5. Student Recruitment & Marketing Ideas

Present at least three actionable marketing initiatives to increase prospective-family inquiries and campus tours.
Identify at least five potential community outreach or partnership opportunities.

6. Marketing Action Plan

Within 10 Days: Submit an initial marketing action plan outlining immediate priorities, estimated costs, timelines, and responsibilities.
Within 30 Days: Present a comprehensive 60–90 day marketing strategy with measurable goals for website performance, Google Ads, prospective-family inquiries, school tours, and enrollment growth.

Qualifications

Experience in marketing, branding, or digital communications.
Familiarity with Upwork or similar freelance platforms.
Knowledge of website development, Google Ads, Google Analytics, SEO, and social media marketing.
Ability to interpret marketing data and recommend improvements.
Strong creative, communication, and organizational skills.
Experience with schools or nonprofit organizations preferred.
Support for Redeemer Christian School's Christian mission and values.

About Redeemer

Redeemer Christian School is a Christ-centered TK–8 school in Redwood City, California, committed to helping students Love with Grace, Learn with Curiosity, Grow with Resilience, and Serve with Compassion.

Pay: $40.00 - $50.00 per hour

Expected hours: No more than 20.0 per week

Work Location: Hybrid remote in Redwood City, CA 94062

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