San Francisco Film School is hiring a Marketing & Community Engagement Manager to elevate our visibility through compelling storytelling, creative content production, local partnerships, and on-campus experiences. This role blends strategic thinking with hands-on execution, with a strong emphasis on producing engaging, story-driven content that brings our school, students, faculty, alumni, and creative community to life.
The ideal candidate is a creative storyteller who understands how to capture attention, develop compelling narratives, and translate the energy of a film school into content that resonates across social media platforms. From concept development and short-form video production to community outreach and event programming, this person will help shape the school’s public voice, strengthen our brand, and build meaningful connections throughout the Bay Area.
Three Core Pillars1. Create Compelling Content & Amplify the School’s Public Voice
- Develop and execute a social media strategy that strengthens brand awareness, grows our audience, and drives engagement across platforms.
- Conceptualize, produce, and publish story-driven content that captures the student experience, creative process, campus culture, faculty expertise, alumni achievements, and industry connections.
- Develop original content concepts, recurring social media series, and creative campaigns that make the school’s programs, people, and opportunities compelling to prospective students.
- Produce engaging short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts, using strong hooks, narrative structure, pacing, and visual storytelling to capture and retain attention.
- Lead content production from ideation through execution, including scripting, interviewing, filming, photography, editing, and publishing.
- Identify and develop storytelling opportunities around student projects, behind-the-scenes moments, masterclasses, screenings, alumni success stories, and other school experiences.
- Collaborate with students, faculty, alumni, and freelance creatives, including videographers and editors, to develop high-quality, authentic content.
- Manage the school’s social media presence, editorial calendar, and content pipeline, ensuring consistent publishing and a cohesive brand voice.
- Monitor platform trends, audience behavior, and content performance to refine creative strategies and improve reach, engagement, and audience growth.
- Create and manage physical marketing materials, including flyers, banners, brochures, and event programs.
- Collaborate with marketing and admissions teams to develop engaging email campaigns, promotional messaging, and recruitment content.
2. Lead Community Engagement & Local Outreach
- Build and maintain relationships with high schools, nonprofits, community organizations, and industry-aligned businesses throughout the Bay Area.
- Represent the school at visits, events, presentations, and meetings across the region.
- Serve as the school’s primary point of contact for external community relationships and outreach initiatives.
- Identify opportunities to connect the school with local creatives, filmmakers, educators, and industry professionals.
- Collaborate with students, faculty, and community partners to develop content that highlights the school’s local impact and creative partnerships.
- Work with the admissions and marketing teams to develop, launch, and manage an annual Bay Area film festival for high school students.
- Identify opportunities to turn community partnerships, outreach activities, and student achievements into compelling stories that strengthen the school’s visibility and reputation.
3. Develop On-Campus Events & Creative Programming
- Develop, organize, and manage promotional campus events, including screenings, meetups, speaker sessions, open houses, masterclasses, and community celebrations.
- Coordinate event logistics, promotion, scheduling, and internal support to ensure successful execution.
- Develop promotional campaigns and social media content before, during, and after events to maximize attendance, extend their reach, and showcase the school’s creative community.
- Capture and produce event-related content, including interviews, behind-the-scenes footage, student reactions, highlights, and recap videos.
- Collaborate with faculty, students, and guest speakers to identify compelling stories and content opportunities around campus programming.
- Help create memorable on-campus experiences that strengthen student engagement, foster community, and showcase the school’s hands-on approach to creative education.
Tools & Platforms
Social Media & Video: Instagram, TikTok, Facebook, YouTube, Vimeo, LinkedIn, X (Twitter), Reddit
Creative & Marketing Software: Adobe Creative Suite, Canva, Eventbrite, and website design or content management platforms
Production Skills: Photography, videography, video editing, interviewing, scripting, storytelling, and basic graphic design
Qualifications
- 3+ years of experience in social media marketing, digital content production, community outreach, and/or community engagement, ideally in education, the arts, entertainment, or nonprofit sectors.
- Demonstrated ability to develop compelling story concepts and translate them into engaging social media content.
- Strong short-form video production and editing skills, with an understanding of what makes content engaging and effective across different platforms.
- A portfolio or examples of social media campaigns, videos, or other creative work that demonstrate storytelling ability, creative thinking, and production skills.
- Excellent written, verbal, interviewing, and public speaking skills.
- Strong visual instincts and an understanding of brand identity, messaging, and digital audience engagement.
- Familiarity with social media analytics and the ability to use performance data to inform creative decisions.
- Highly organized, self-motivated, collaborative, and capable of managing multiple projects from concept through completion.
- Comfortable working cross-functionally with marketing, admissions, faculty, students, and external partners.
- A passion for filmmaking, creative media, arts education, or youth empowerment is strongly preferred.
Other Details
- Ability to travel throughout the Bay Area as needed.
- Hybrid/flexible work schedule.
- Comfortable working across departments and collaborating with a diverse creative community.
Salary: 75,000–85,000
Located in the heart of one of the world’s most creative cities, San Francisco Film School offers hands-on programs in filmmaking, acting, audio, and AI-driven media production. Our students graduate with the technical skills, creative voice, and professional connections needed to thrive in today’s media landscape. Through immersive, industry-connected education, we empower the next generation of storytellers to bring their ideas to life.
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: Hybrid remote in San Francisco, CA 94104
