Social Media Content Creator (Part-Time)
Smith EMS | Minnetonka, MN (Hybrid, mostly remote and on-site at events)
Pay: $20 to $24/hour
Hours: 10 to 20 per week, consistent year-round, with a path to 30 per week within 6 months when growth targets are met
Start date: As soon as possible after hire (flexible)
Reports to: Founder & CEO
ABOUT SMITH EMS
Smith EMS provides licensed EMTs and paramedics for high school and youth sports across Minnesota and neighboring states. We partner with 80+ athletic programs and have covered 8,000+ games. Our medics are W-2 employees working under licensed physician medical direction. Safety Is the Heart of Sport, and our content should make people feel that.
THE ROLE
We are looking for a content creator, not just someone behind a camera. You will be the face and voice of Smith EMS on social media. You live on Instagram and TikTok, you know what is trending before it peaks, and you know how to turn a trend into something that fits a brand.
Most of your work is phone-first: spotting trends, filming short-form content, getting on camera, editing, and posting. Every post is approved before it goes live, and approvals come back within 24 hours.
Some videography is part of the role. A few times a month, leadership will request higher-production pieces like recruitment videos, partner testimonials, and event recaps, filmed in batches on our Sony A7 III and DJI Osmo Pocket 3. Camera experience is a plus, but we will train you on our gear.
This role is highly independent. You will be trusted to spot opportunities, make creative calls, and keep content moving without being told what to post each day. Hours stay consistent all year, so in slower seasons you will plan and batch content ahead.
WHY JOIN
- Company-provided iPhone for content
- Creative ownership of a growing brand's social presence
- Hands-on training with professional camera, lighting, and audio gear
- Consistent hours year-round with a clear path to more
WHAT YOU WILL DO
- Own Instagram and LinkedIn, and grow Facebook, YouTube, and TikTok
- Find trending formats and audio, and adapt them to youth sports, sports medicine, and the Smith EMS brand
- Film, edit, and post short-form content on a company iPhone, start to finish
- Be on camera as a recognizable face of the brand, and approach athletes, coaches, and fans at events
- Create content on-site at games and events across the Twin Cities
- Write captions and respond to comments and DMs, routing partner inquiries to leadership the same day
- Support leadership-requested video and photo shoots on our camera gear
- Follow media consent policies when filming athletes
- Supply photos for our weekly blog and other marketing materials
- Keep an organized content library and document your workflows as SOPs
HOW SUCCESS IS MEASURED
- 4+ posts per week (a piece cross-posted to multiple channels counts as one)
- 1+ trend-based post per week, adapted to our market and brand
- Leadership-requested camera projects delivered as edited drafts within 5 business days of the shoot
- Raw footage and photos uploaded and organized within 48 hours
- Baseline metrics set in your first 30 days, then quarterly targets for follower growth, reach, and engagement, set together with leadership
- A short monthly report on all of the above
Hitting your growth targets is what unlocks more hours, up to 30 per week.
ONBOARDING
Your first weeks are spent learning. You will shadow the Founder & CEO to learn our creative style, research what other brands are posting, get trained on our camera gear, and shadow our medics on shifts to understand the work you are showing the world.
REQUIRED
- Social media accounts or short-form content you have created and grown, personal or for a brand
- Strong instinct for trends and what performs on Instagram and TikTok
- Experience filming and editing short-form video on a phone (CapCut, Instagram Edits, or similar)
- A social, outgoing personality, comfortable on camera and approaching strangers at events
- A valid driver's license and reliable transportation
- Availability for evening and weekend games
NICE TO HAVE
- Experience shooting photo or video on a mirrorless camera
- Editing experience in Premiere Pro, Final Cut, or DaVinci Resolve
- Experience running a brand or business social account
- A sports or healthcare background
DETAILS
- Workload: About one-third of your hours are on-site at events, and two-thirds are remote creating, editing, posting, and planning. Office time in Minnetonka is limited.
- Scheduling: Mark your availability by the 15th of the previous month. Event shifts are scheduled from that availability, and shifts may be added up to 48 hours in advance when you are marked available. Remote hours are flexible and done on your own schedule.
- Travel: Drive time between sites during a shift is paid. Commute time to and from home is not paid, and mileage is not reimbursed.
- Ownership: All content and account access belong to Smith EMS.
- This position is subject to a background check.
TO APPLY
Apply here, then email links to your social accounts or content you have created to info@smithems.com, with a short note on your favorite piece and why it worked.
Smith EMS is an equal opportunity employer. We welcome applicants of all backgrounds.
