Randstad is seeking a part time Social Media Content Creator for our global food manufacturing client.
Bring your passion for food and storytelling to a vibrant, growing brand. We are looking for an imaginative creator who knows how to make a dish look irresistible, capture cultural trends, and build an enthusiastic community across Instagram, TikTok, and Facebook.
Role Overview
- Pay Rate: $55.00 – $60.00 per hour (DOE)
- Employment Type: Part-time (approx. 25 hours/week)
- Contract Duration: 1-year contract with possible extension
- Location: Minneapolis, MN 55426 (Hybrid)
Responsibilities
- Produce Engaging Content: Concept, film, edit, and publish high-quality social assets (Reels, TikToks, photography, and copy) highlighting recipes, product stories, and food culture.
- Manage the Content Calendar: Plan and schedule content to align brand priorities and retail launches with seasonal trends and community interests.
- Drive Community Engagement: Interact with followers across channels, join relevant food conversations, and amplify user-generated and influencer content.
- Collaborate on Brand Campaigns: Partner directly with the Brand team, internal culinary founders, and agency partners on creative shoots and campaign rollouts.
- Analyze and Optimize: Track post metrics and social trends to identify top-performing content, refine future creative strategies, and flag assets for paid amplification.
Qualifications
- 3+ years of experience creating social content, specifically within the food, beverage, CPG, or hospitality industries.
- Demonstrated hands-on culinary comfort, with the ability to style and shoot food so it looks as good as it tastes.
- End-to-end production skills: filming, editing, caption writing, and native platform publishing across TikTok, Instagram, and Facebook.
- Strong digital portfolio showcasing your visual aesthetic, video editing ability, and brand voice.
- Exceptional self-management skills to run multiple projects, balance shoots, and coordinate team reviews independently.
Nice-to-haves:
- Experience scaling social channels for emerging or high-growth CPG brands.
- Familiarity with social media analytics platforms and paid media amplification strategies.
- Experience sourcing, managing, and partnering with content creators and influencer networks.
