Job Details
Job Title: Social Media Content Creator (Part-Time) – Hybrid
Location: Minneapolis MN
Duration: Contract 12 months
Schedule: Part-time, approximately 25 hours per week.
Schedule coordinated around content creation, planned shoots, publishing, and community engagement.
Have strong experience in social-first content creation across Instagram, TikTok, and Facebook, culinary production, community engagement, and content analytics and a proven ability to concept, produce, and publish engaging food-focused content that drives audience growth and brand affinity.
Responsibilities:
- Concept, shoot, edit, and publish social content including Reels, TikToks, photos, Stories, and captions.
- Translate recipes, product stories, food moments, and trends into content that feels authentically Carbe Diem.
- Build and manage a content calendar balancing brand priorities, cultural moments, and audience interests.
- Partner with the Brand team on larger content shoots and cross-functional initiatives.
- Manage day-to-day community engagement, including responses, sharing creator content, and joining relevant conversations.
- Represent Carbe Diem's voice and escalate customer or product questions when appropriate.
- Collaborate with the Influencer team to bring creator content onto Carbe Diem's channels.
- Work with Brand, Sales, Chef Katey, and partners to convert launches and brand moments into compelling social content.
- Track performance, identify what resonates, and apply insights to improve future content.
- Help identify standout posts for paid amplification and support coordination of reviews and approvals with internal teams and agencies.
Required Skills & Qualifications:
- 3+ years of social content creation experience, preferably in food, beverage, CPG, or hospitality.
- Culinary proficiency with ability to style and present food for camera-ready results.
- End-to-end production skills including filming, editing, copywriting, and publishing.
- Platform fluency across Instagram, TikTok, and Facebook with adaptation for each channel.
- Strong creative eye and clear writing voice demonstrated through a portfolio.
- Community management experience and ability to use performance insights to guide content.
- Organized, collaborative, and able to manage multiple projects independently.
Preferred Skills:
- Experience with emerging brands, influencers and UGC, social analytics tools, or paid content amplification.
- No specific degree required; portfolio and demonstrated experience will be evaluated.
