Social Media Strategist / Manager (Part-Time, Long-Term Contract)
Location: Mostly Remote | Occasional On-Site in the Twin Cities, MN
Pay Rate: $35–$40/hour (W-2)
Schedule: Part-Time | Approximately 15–18 Hours per Week
Employment Type: Long-Term, Ongoing W-2 Contract
About the Opportunity
24 Seven is partnering with an established organization in the manufacturing industry to find a talented Social Media Strategist / Manager for a flexible, part-time, long-term contract opportunity.
This role is ideal for a creative, strategic, and hands-on social media professional who enjoys developing engaging content, building brand awareness, and bringing business stories to life.
Our client is looking for someone who can take a fresh look at their social media presence, identify opportunities for growth, and develop a more intentional and consistent approach to social media. You'll collaborate with Marketing, Human Resources, and Internal Communications to create content that resonates with customers, business partners, employees, and prospective talent.
The ideal candidate is equally comfortable developing strategy and rolling up their sleeves to execute.
Key Responsibilities
- Develop and execute a social media strategy aligned with marketing, employer branding, and business objectives.
- Build and manage a proactive social media content calendar across LinkedIn, Facebook, and Instagram.
- Create, write, edit, schedule, and publish engaging social media content tailored to different audiences.
- Collaborate with internal marketing, communications, HR, design, and video teams to bring content ideas to life.
- Identify opportunities to highlight products, customer success stories, company culture, employee experiences, and community involvement.
- Help strengthen employer branding through employee testimonials, workplace highlights, recruiting campaigns, and company events.
- Leverage existing photography, video, and creative assets to develop compelling social content.
- Provide creative direction and recommendations on how to optimize content, including selecting effective video clips and visual storytelling opportunities.
- Monitor social media channels, engagement, and brand conversations, coordinating community responses as needed.
- Track social media performance and provide actionable recommendations to improve engagement, reach, and effectiveness.
- Identify opportunities to expand social media initiatives, including paid social campaigns, audience targeting, and sales team engagement.
- Balance proactive content planning with timely business updates and emerging opportunities.
Qualifications
- Demonstrated experience developing and executing social media strategies for businesses or brands.
- Strong hands-on experience managing LinkedIn, Facebook, and Instagram.
- Experience creating content calendars, writing social copy, and managing content publishing workflows.
- Ability to translate complex products, services, or business initiatives into engaging, audience-appropriate content.
- Strong understanding of organic social media best practices, audience engagement, and content performance.
- Experience collaborating with cross-functional stakeholders and internal creative teams.
- Excellent written communication, storytelling, organizational, and project management skills.
- Self-directed, curious, and comfortable learning a new industry or specialized business.
- Ability to balance strategic planning with day-to-day content execution.
- Experience working independently, as a freelancer, or in a consulting capacity is preferred.
Nice to Have:
- B2B marketing or social media experience.
- Manufacturing, industrial, or technical industry experience.
- Experience supporting employer branding and recruitment marketing initiatives.
- Familiarity with paid social media advertising, particularly LinkedIn and Facebook.
- Experience with social listening, community management, and performance reporting.
Schedule & Work Arrangement
This is a long-term, ongoing, part-time W-2 contract opportunity averaging approximately 15–18 hours per week, depending on business needs and experience.
The position is mostly remote, with occasional on-site meetings, collaboration, or content-gathering needs in the Twin Cities, Minnesota. Candidates should be located within reasonable traveling distance of the Twin Cities to accommodate occasional in-person needs.
The team is open to professionals who maintain other clients or projects, provided they can support ongoing planning, communication, and execution needs.
Why This Opportunity?
This is an opportunity to make a meaningful, long-term impact on an established brand's social media presence. You'll have the ability to introduce fresh ideas, shape content strategy, and help bring greater consistency and creativity to how the organization engages with its customers, partners, and employees.
You'll work alongside an established internal creative and communications team while having the flexibility and autonomy to help define the future of the company's social media efforts.
