About Meitu
Founded in 2008, Meitu is an AI-driven technology company that regards "beauty" as its core ideal. Guided by our mission of "Uniting Art and Technology," Meitu is committed to creating world-class imaging products that simplify the creation of images, videos, designs and other visual content.
Meitu was listed on the Hong Kong Stock Exchange in 2016 (stock code: 1357.HK). As of June 30, 2026, Meitu had 282 million global monthly active users, with more than 100 million from markets outside Mainland China.
Role Overview
We are rapidly expanding our global footprint and are looking for a culturally wired, hands-on Brand Partnerships & Content Growth Manager to grow our brand presence and organic user growth across North America.
Our photo and beauty apps serve a predominantly female audience. Your core mission is to bring the right brands into that experience through co-branded campaigns, cross-brand resource exchanges and native in-app collaborations that spark cultural resonance, get people talking and drive organic growth among Gen Z and Millennial users.
In the early stage, you'll work closely with the team lead to execute well-defined partnership plans, with room to shape your own ideas over time.
What Your Days Will Look Like
- Launch Co-Branded Campaigns: Turn partnership plans into live campaigns, from partner alignment and timelines to creative assets, in-app placements and launch.
- Drive Cross-Brand Resource Exchanges: Coordinate value swaps with beauty, fashion, lifestyle and entertainment brands, such as in-app exposure, co-created filters and templates, joint social campaigns and events.
- Co-Design Native In-App Collaborations: Work hand-in-hand with partners on exclusive filter or effect collections, IP crossovers and joint social moments that feel natural, creative and highly shareable.
- Build Our Local Marketing Network: Develop relationships with brand marketing teams, agencies, creators and media partners across North America, primarily in the US.
- Amplify via Creator Networks: Partner with our internal Growth Team to weave partner brand stories into creator briefs, UGC (user-generated content) pools and our regional social media content.
- Own the Project Timeline: Coordinate external partners, creative agencies and our internal Product, Design, Legal and Operations teams so that localized assets and features launch on schedule.
- Measure What Matters: Track post-campaign metrics such as referral traffic, user engagement and organic acquisition, and use the results to refine future partnerships.
Who We Are Looking For
- Experience: 2–4 years of hands-on experience in brand partnerships, co-marketing or brand marketing at consumer brands, beauty, fashion or lifestyle companies, or consumer apps.
- Proven Execution: A track record of launching co-branded campaigns or cross-brand collaborations in the North American market.
- Local Network: Existing relationships with brands, agencies or creators in North America, and the drive to grow them.
- User Sensitivity: A real feel for what female consumers love in beauty, photo and video content, plus an instinct for western internet culture, trends and platform habits.
- Strong Executor: Highly organized, detail-oriented and comfortable managing multiple partners and deadlines at once. You care about partnerships that don't just look great but actually move the needle.
- Communication: Professional fluency in English.
Nice to Have
- Proficiency in Mandarin Chinese
- Experience with beauty, fashion or photo/video apps
Location: Palo Alto, CA (hybrid) preferred
Equal Opportunity Employer
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability, or veteran status. At Meitu, we celebrate diversity and are committed to creating an inclusive environment for all employees.
