We are seeking a highly creative and culturally fluent Social Media Manager who blends real-time community engagement with hands-on content creation. This role is ideal for someone who is equally comfortable being on-camera talent and producing platform-native content as they are acting as the voice of the brand, and inserting the brand into relevant social conversations.
The ideal candidate has a sharp pulse on culture, trends, and audience behavior, and knows how to translate cultural truths and tensions into quick, compelling creative briefs and social-first storytelling. They thrive in fast-moving environments, are exceptional copywriters, and bring deep platform expertise across Reddit, Threads, TikTok, Instagram, X, YouTube, Meta, and emerging channels — using both planned and reactive content to build relevance, community, and brand affinity.
Pay Rate: $72/hr
Start Date: 10/5/2026
Duration: 9 Months
Location: Mountain View - Onsite 3 days/week
Responsibilities:
- Continuously monitor social platforms, comments, and cultural discourse to identify emerging trends, audience behaviors, and conversation patterns that create opportunities for the brand.
- Translate social listening, community feedback, and cultural signals into clear insights and strategic recommendations that inform content, creative direction, and engagement tactics.
- Partner with creative and strategy teams to ensure real-time insights influence content development, not just reporting or retrospectives.
- Proactively identify and execute trendjacking opportunities, determining when and how the brand should participate in moments, memes, or conversations in a way that feels timely, authentic, and on-brand.
- Own day-to-day social media engagement while also serving as a hands-on content creator, producing platform-native content across X, Reddit, Discord, TikTok, YouTube, Meta, and emerging channels.
- Concept, create, and publish short- and long-form content, including on-camera appearances, voiceovers, and reactive formats aligned to brand tone and cultural moments.
- Develop and execute content strategies and editorial calendars, balancing planned campaigns with real-time and trend-driven opportunities.
- Monitor culture, trends, memes, and platform behaviors, translating cultural truths, tensions, and insights into fast, actionable creative briefs for internal and partner teams.
- Actively identify and capitalize on real-time engagement opportunities, inserting the brand voice into relevant conversations in a timely, authentic, and value-adding way.
- Write compelling, platform-specific copy that reflects a strong brand voice, sharp wit, and deep understanding of social nuance.
Requirements:
- Proven experience as a social media manager and/or content creator, with a strong portfolio of original, platform-native work. Experience launching new brand social channels is a plus!
- High proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.), or equivalent creative tools.
- Experience with social media management tools for listening and engagement (e.g., Sprinklr, Plot, etc.)
- Comfortable and confident appearing on camera and directing self-shot or lo-fi content.
- Exceptional copywriting skills, with the ability to adapt tone, humor, and messaging across platforms and formats, earning upvotes, likes, and replies.
- Expertise in social media usage, channels, platforms, and community management best practices.
- Strong understanding of social trends, internet culture, and audience behavior, with the ability to move quickly without sacrificing brand integrity.
- Experience working within editorial calendars while remaining agile enough to respond to real-time moments.
