Head of Social Media
Location: Fort Lauderdale, FL (preferred) | Open to remote for the right candidate
Full-Time
About Eskiin
Eskiin is one of America's fastest-growing beauty and wellness brands. Since launching in 2024, we've grown from $0 to a nine-figure annual business by creating products that genuinely improve people's lives.
We're a fast-moving company with big goals and high standards. We're looking for someone who loves making great content, understands what makes people stop scrolling, and wants to build a brand people genuinely like.
The Role
Eskiin is looking for a Head of Social to own our organic social presence. Reporting directly to the Founder & CEO, your job is simple: make great content, make our brand likeable, and turn that content into organic reach that grows the business.
You'll run our core channels, Instagram and TikTok, with content built mainly around Reels, and repurpose it across Facebook and Snapchat. You'll build the content pillars that define how Eskiin shows up, from a beauty and health podcast to influencer partnerships to content that makes the brand look great and earns organic impressions. We treat social media like a business: how many organic impressions you drive each month, what that content costs to produce, and how it compares to what we'd pay for the same reach in paid media. This is a hands on do-er role. Not a management role. You will be the CEO of this department and have full ownership and responsibility.
Responsibilities
- Own Eskiin's organic social strategy across Instagram and TikTok.
- Create and publish content, mainly Reels, and repurpose it across Facebook, Instagram, and Snapchat.
- Build and run our content pillars, including a beauty and health podcast, influencer and creator content, and brand content.
- Grow organic impressions, reach, and engagement month over month.
- Track what content costs to make and what it delivers, measured against a paid-media CPM.
- Partner with influencers and creators to extend the brand's reach.
- Stay ahead of platform trends, formats, and what's working in beauty and wellness.
- Work closely with the CEO and marketing team on launches, campaigns, and brand moments.
- Plan, coordinate, and travel to pop-ups and in-person brand activations, and turn them into content that drives organic reach.
What We're Looking For
- 3-5+ years running social for a consumer brand.
- Willing and able to travel for pop-ups, events, and content shoots.
- Hands-on expertise with TikTok and Instagram, especially short-form video and Reels.
- Proof of results. Come with receipts: a portfolio and screenshots showing what you grew at previous brands.
- A personal brand or creator presence of your own. You know how to make content yourself, not just manage it.
- Strong creative instincts, paired with comfort with the numbers.
- An A player: proactive, fast-moving, and ready to own a channel end to end.
- Experience in beauty, wellness, or consumer goods is a plus.
- Based in South Florida preferred; open to remote for an exceptional candidate.
Why Join Eskiin?
You'll work directly with the Founder & CEO of one of America's fastest-growing beauty and wellness brands and own a channel that shapes how millions of people see the brand. This role is ideal for someone who wants creative ownership, clear goals, and the chance to grow alongside a company that's moving fast.
