Crave 8 Marketing is looking for an experienced Google Ads Specialist to join our team on a freelance/contract basis.
We specialize in restaurants, hospitality, and local/service-based businesses, and we're looking for someone who can independently manage Google Ads campaigns and focus on measurable business results.
Responsibilities
- Build, manage, and optimize Google Search campaigns
- Conduct keyword research and develop negative keyword strategies
- Write and test conversion-focused ad copy
- Monitor budgets, bids, CPC, CTR, conversions, CPA, and ROAS
- Set up and troubleshoot conversion tracking through GA4 and Google Tag Manager
- Analyze performance and proactively identify opportunities to improve results
- Provide simple monthly performance reporting and recommendations
- Stay current with Google Ads best practices and platform updates
Requirements
- 2+ years of hands-on Google Ads experience
- Strong Google Search Ads expertise
- Experience managing campaigns from setup through optimization
- Experience with restaurants, hospitality, local, or service-based businesses
- Strong understanding of keywords, match types, bidding, and search intent
- Strong conversion tracking knowledge
- Experience with GA4 and Google Tag Manager
- Analytical, proactive, and able to work independently
- U.S.-based
Nice to Have
- Google Ads Certification
- Meta Ads experience
- Performance Max experience
- Google Business Profile/local search experience
- Call tracking experience
- Previous agency experience
What Success Looks Like
We want someone who can look at an account and confidently say: “Here’s what’s working, here’s where we’re wasting money, and here’s what I recommend changing.”
Our goal is to drive qualified leads, calls, bookings, customers, and revenue - not just clicks.
Role Details
- Freelance/contract
- Initially managing 1–3 client accounts
- Flexible schedule/as-needed
- Compensation based on a monthly retainer or per-client rate
- Opportunity for ongoing work as we grow
- Hiring immediately
