Crave 8 Marketing is looking for an experienced Google Ads Specialist to join our team on a freelance/contract basis.

We specialize in restaurants, hospitality, and local/service-based businesses, and we're looking for someone who can independently manage Google Ads campaigns and focus on measurable business results.

Responsibilities

Build, manage, and optimize Google Search campaigns
Conduct keyword research and develop negative keyword strategies
Write and test conversion-focused ad copy
Monitor budgets, bids, CPC, CTR, conversions, CPA, and ROAS
Set up and troubleshoot conversion tracking through GA4 and Google Tag Manager
Analyze performance and proactively identify opportunities to improve results
Provide simple monthly performance reporting and recommendations
Stay current with Google Ads best practices and platform updates

Requirements

2+ years of hands-on Google Ads experience
Strong Google Search Ads expertise
Experience managing campaigns from setup through optimization
Experience with restaurants, hospitality, local, or service-based businesses
Strong understanding of keywords, match types, bidding, and search intent
Strong conversion tracking knowledge
Experience with GA4 and Google Tag Manager
Analytical, proactive, and able to work independently
U.S.-based

Nice to Have

Google Ads Certification
Meta Ads experience
Performance Max experience
Google Business Profile/local search experience
Call tracking experience
Previous agency experience

What Success Looks Like

We want someone who can look at an account and confidently say: “Here’s what’s working, here’s where we’re wasting money, and here’s what I recommend changing.”

Our goal is to drive qualified leads, calls, bookings, customers, and revenue - not just clicks.

Role Details

Freelance/contract
Initially managing 1–3 client accounts
Flexible schedule/as-needed
Compensation based on a monthly retainer or per-client rate
Opportunity for ongoing work as we grow
Hiring immediately

Crave 8 Agency

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Google Ads Specialist – Contractor (Remote)