Freestyle Snacks Social Media & Content Manager
Part-time, ~20 hrs/week, NYC-based
About Freestyle Snacks
At Freestyle Snacks, we're building the future of savory snacking.
We take bold, flavorful olives and pickles sourced from the best growing regions in the world and reinvent them for today's consumer with convenient, mess-free packaging that fits seamlessly into modern life. As consumers seek healthier, whole-food snacks and eating habits evolve, we're creating an entirely new way to snack on foods people already know and love.
Since launching in 2022, Freestyle has expanded to more than 6,000 retail locations nationwide, with products carried by Whole Foods, Target, Walmart, Costco, Delta Air Lines, and more. We're growing quickly, moving fast, and looking for ambitious, curious people who want to help build a brand that is changing the way people think about savory snacks.
If you think a dirty martini counts as a personality trait, pickles deserve a spot in every recipe, and "I'll film it" is your first reaction when something fun happens, you might be our person.
About the Role
You'll be the creative engine behind Freestyle's social presence, primarily Instagram, with support across TikTok, email, and other channels. This isn't just a content creation role. It's a test, learn, and improve role. You'll concept, shoot, edit, post, analyze, and optimize content, constantly looking for what's working and how to do more of it.
We're looking for someone who is both creative and analytical. Someone with a nose for trends, an eye for great content, and an obsession with performance. A tastemaker who can spot cultural moments, turn them into compelling content, and back creative instincts with data.
The right person will be passionate about pickles, olives, food, culture, and making everyday products feel exciting. They will bring fresh ideas, move quickly, learn constantly, and help shape a distinct social identity that makes Freestyle impossible to ignore.
What You'll Do
- Concept, shoot, edit, and publish platform-first content for Instagram and TikTok. Includes reels, stories, carousels, short-form video, and photos, plus captions, on-screen text, and hooks native to each platform.
- Manage a rolling 4–6 week content calendar, balancing launches, seasonal moments, trends, partnerships, and community content while staying flexible enough to jump on what's working.
- Think like a creator. Spot on-brand trends early, engineer strong first-three-second hooks, and bring fresh ideas every week.
- Own our Instagram and TikTok accounts. We want someone who’s excited to have ownership over our biggest platforms, with the opportunity to expand responsibilities to additional platforms once results are proven.
- Manage community engagement (comments, DMs, tags, reposts), source and organize high-quality UGC, and brief creators and freelancers with the Brand Marketing Manager (including deciding what's made in-house vs. outsourced).
- Review performance weekly, understand why something worked, and use it to make the next post better. Track all relevant metrics.
Who You Are
- 2–4 years creating social-first content for a brand, agency, or as a creator, with proven results on Instagram and TikTok (portfolio required).
- A strong copywriter with a clear point of view on why content performs- you understand how algorithms, hooks, pacing, editing, and storytelling fit together.
- Strong short-form editing skills (CapCut, Premiere, or native), plus experience with content calendars, social analytics, community management, and UGC sourcing.
- Proactive and a self-starter - you move fast and don't wait to be told a trend is happening.
- Snack culture, recipes, cocktails, entertaining, lifestyle brands, food photography, and internet culture genuinely interest you.
- Experience in food & beverage, CPG, lifestyle, wellness, fashion, or beauty is a plus.
- NYC-based preferred for shoots, events, and activations.
Bonus Skills
Not required, but a plus: email marketing/copywriting, briefing designers, light graphic design (Canva, Figma, Adobe), event support, or photography/food styling.
What Success Looks Like
- Freestyle's content feels fresh, recognizable, and consistently on-brand.
- The content calendar is always planned but flexible enough to capitalize on trends.
- Our community feels engaged and heard.
- Social performance continues to improve because every post teaches us something.
- You're constantly bringing new ideas, not waiting to be assigned them.
How to Apply
Please send the following to ally@freestylesnacking.com:
- Your resume
- Three pieces of content you personally created, not content you directed or managed, but content you concepted, shot, edited, and published yourself.
- For each piece of content, tell us: (1) The strategy behind it; (2) Why you think it worked (or didn't);(3)What you'd do differently today
- Bonus: Create one original piece of content introducing yourself and why you'd be a great fit for Freestyle.
