Job Description:

Title: Social Media Content Creator/Producer/Writer

Location: Hybrid in East Aurora, NY - USA

Pay rate: $50-60/HR on W2

A portfolio of work that demonstrates creative capabilities and showcases content that you have concepted, shot, and edited is REQUIRED and should be submitted at time of application. Please provide a password if necessary.

Seeking a freelance Social Media Content Creator/Producer/Writer for the a brand with a passion for conceptual creative, a love for social media and an ability to shoot and edit incredible video and photographic content on the fly. You will play a pivotal role in creating and implementing social media strategies to enhance the online presence and engagement of our brand.

· Local candidates required(flexible with schedule)

· Portfolio is required.

· Creating content for social channels

· Working with creative agency or ad agency

· Strong experience in concepting.

· Familiar with creating videos

· Understand interpret and execute strategies

· Audience engagement

· Shooting and editing video experience

· Visual portfolio that shows video and still content for social media

· Tools experience phone, DSLR, video cameras

· Strong background in creating background

· Adobe premiere, inshot cap cut would be plus

· Couple of experience working for creative or ad agency

· Someone who has familiarity with all social medial platforms YouTube, TikTok, Instagram, snapchat, Facebook etc.

· Familiar with rules for creating content.

· Someone creating social media content for an organization is a plus

1. Content Creation:

• Ideate and develop fresh social media content concepts in partnership with the brand, social & creative teams, ensuring work delivers on the brand’s overall social strategy and aesthetic.

2. Strategy Development:

• Work closely with the marketing team to implement/execute social media strategies that align with overall marketing goals.

3. Audience Engagement:

• Foster a sense of community by actively engaging with followers, responding to comments, and facilitating discussions.

4. Collaboration:

• Coordinate with cross functional teams to create visually appealing and cohesive content.

5. Monitoring and Reporting:

• Provide regular insights and recommendations to improve creative based on performance metrics.

6. Brand Consistency:

• Ensure that all social media content aligns with the brand voice, guidelines, and overall marketing objectives.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

• Proven experience as a Social Media Producer or similar role.

• In-depth knowledge of social media platforms, trends, and best practices.

• An ability to take direction, work independently, and be a self-starter.

• Strong creative and analytical skills.

• Excellent written and verbal communication skills.

• Ability to multitask and work in a fast-paced environment.

• Familiarity with social media analytics tools.

• Experience using handheld DSLR, phone, and video cameras to capture candid, unscripted, and scripted video and still content.

• Experience creating, editing, and color-grading video content using Adobe Premiere, Final Cut, Inshot or Capcut or similar programs.

• Familiarity with studio and natural lighting.

• Experience writing social-first copy and captions with deep understanding of hashtag strategies.

• Basic experience mixing and editing sound.

• Basic experience retouching still photography.

• An ability to tell a concise, complete, engaging, memorable story in a limited window of time.

• Have a finger on the pulse of pop culture as well as the latest social media content and trends.

• Excellent interpersonal skills and experience collaborating with cross-functional teams to brainstorm, develop, and execute social media and video campaigns.

• Acute attention to detail and an ability to work within tight deadlines.

• Demonstrate a strong ability to think on your feet and create engaging content spontaneously.

• Showcase the capacity to improvise in response to real-time events, trends, and audience interactions.

• Proven experience in developing content that feels authentic and unscripted, fostering a genuine connection with the audience.

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