Freelance / Contract Brand Copywriter (US Market) — Fashion & Lifestyle Brand
We are looking for a US-based Brand Copywriter to collaborate with a leading sustainable women’s fashion brand on upcoming US market campaigns.
This role focuses on brand storytelling, creative concepts, campaign ideation, and English copywriting. We are seeking someone who deeply understands American female consumers, fashion culture, lifestyle trends, and local creative language — someone who can transform consumer insights into compelling brand narratives.
This is a project-based / freelance / long-term collaboration opportunity.
What You’ll Do
- Collaborate on campaign strategy and creative direction for the US market.
- Develop brand concepts, campaign themes, and creative copy.
- Write TVC scripts, social media content, brand stories, and product storytelling.
- Support seasonal campaigns, product launches, collaborations, and brand initiatives.
- Localize messaging based on US consumer insights and cultural context.
- Work closely with strategy, design, and client teams across China and the US.
- Participate in creative presentations and client discussions when needed.
Upcoming Projects
- Christmas Campaign
- New Product Launch Campaign
- Brand Campaign
- Social Media Campaign
- Collaboration & IP Marketing Projects
What We’re Looking For
- Native-level English writer based in the US.
- 3+ years of experience in branding, advertising, creative agencies, or content strategy.
- Proven experience developing campaigns, creative concepts, TVC scripts, or social content.
- Strong understanding of brand strategy and creative thinking.
- Deep knowledge of US culture, consumer behavior, and social media trends.
- Ability to work independently and collaborate across time zones.
Preferred Experience
- Women’s fashion, lifestyle, beauty, DTC, or e-commerce brands.
- Seasonal campaigns (Christmas, holiday, product launches).
- Brand films, commercials, or social video storytelling.
- Cross-cultural branding or China-to-US market localization.
- Experience combining strategy + creative concept + copywriting.
- Strong interest in women’s lifestyle, self-expression, comfort, and modern fashion culture.
Portfolio Requirements
Please share:
- Portfolio link
- Representative campaign cases
- Fashion / lifestyle / women-focused brand projects (if available)
- Freelance or project-based rate expectations
If you are passionate about building meaningful brands and creating culturally relevant stories for US consumers, we’d love to hear from you.
- 📩 Please DM with your portfolio and availability.
