About HiredBuddy.com
At HiredBuddy.com, we power the next generation of Artificial Intelligence. We provide high-quality AI data labeling, annotation, and model training services by connecting cutting-edge AI companies with a flexible workforce of skilled contract professionals who directly train, evaluate, and fine-tune AI models.
We are looking for a creative, data-driven Digital Marketing Specialist to join our team. In this role, you will lead end-to-end digital marketing campaigns designed to build brand awareness, drive user growth, and attract talented contributors to join our AI training workforce platform.
Key Responsibilities
- Workforce Acquisition Campaigns: Plan, execute, and optimize paid and organic marketing campaigns across search (Google Ads), social platforms (LinkedIn, Meta, Reddit), and job networks to attract gig workers and specialists to train AI.
- Ad Copy & Content Creation: Craft compelling ad copy, landing page messaging, email sequences, and outreach campaigns tailored to freelancers, tech workers, and domain experts interested in flexible AI training gigs.
- Conversion & Funnel Optimization: Monitor candidate signup funnels, conduct A/B testing on landing pages and ad creative, and optimize conversion rates to keep acquisition costs low.
- Analytics & Performance Tracking: Track key performance metrics (CPA, CAC, conversion rates, channel ROI) using Google Analytics 4 and reporting dashboards to continuously improve performance.
- SEO & Content Growth: Perform keyword research and assist with content initiatives to boost search visibility for people looking for flexible, remote AI training work.
Qualifications & Requirements
- Location: Must be based in the United States (100% Remote).
- Experience: 1 years of hands-on digital marketing experience (experience in gig economy recruitment, workforce acquisition, HR tech, or marketplace platforms is a strong plus).
- Technical Skills:
- Proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Hands-on experience with marketing analytics tools (Google Analytics 4, Google Tag Manager).
- Familiarity with email marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Working knowledge of landing page builders (e.g., Unbounce, Webflow, WordPress).
- Mindset: Highly analytical, data-informed, and capable of taking ownership of campaigns in a fast-paced AI tech environment.
