Senior Digital Marketing Analyst - SEO & Web Analytics

Daley And Associates, LLC • Contract • New York, NY, US • 1w ago

Senior Digital Marketing Analyst - SEO & Web Analytics

We are currently seeking candidates for a Senior Digital Marketing Analyst position with a prominent healthcare organization. The Senior Digital Marketing Analyst will support website analytics, campaign reporting, SEO, AI-driven search visibility, and location data management across multiple digital properties. The ideal candidate will have 5+ years of experience in digital analytics, marketing performance reporting, and search optimization. This Senior Digital Marketing Analyst opportunity is best suited for a self-directed professional who can manage ongoing workflows independently and communicate insights clearly across teams.

This is a 6-month contract position paying $55–$60 per hour, depending on experience. The Senior Digital Marketing Analyst will work fully remotely, and candidates must be located on the East Coast.

Responsibilities:

Develop quarterly reports that translate website, campaign, and marketing data into clear performance insights.
Partner with marketing, communications, and content teams to evaluate results across channels.
Build and maintain reporting webpages, email communications, and Tableau dashboards.
Monitor digital performance and identify trends, data issues, successes, and optimization opportunities.
Establish consistent campaign tracking through custom events, UTM parameters, and tagging standards.
Produce recurring data extracts and ad hoc analysis to support campaign and content decisions.
Design and reconcile dashboards that illustrate campaign outcomes and the digital patient journey.
Improve organic and AI-driven search visibility through keyword research, ranking analysis, structured data, and SEO platform support.
Maintain accurate online location information by resolving duplicate listings, outdated content, broken links, and naming inconsistencies.

Qualifications:

Bachelor’s degree required.
5+ years of experience in web analytics, digital campaign reporting, SEO, or marketing performance analysis.
1–2+ years of experience with answer engine optimization, generative engine optimization, or AI-driven search strategies.
Proficiency with Piwik, Google Analytics, Google Search Console, or similar web analytics platforms.
Experience using SEO tools such as SEMrush and location management platforms such as Yext.
Familiarity with Tableau, Looker, Power BI, or another data visualization platform.
Strong knowledge of UTM parameters, event tracking, campaign measurement, and digital reporting workflows.
Excellent analytical, organizational, and communication skills, with the ability to work independently and manage multiple priorities.