Hard Rock International - Manager of Social Media
Reports to: Vice President, Global Social Media
Location: Florida or New York, NY
Hard Rock International is seeking a Manager of Social Media to help transform and lead the social presence of one of the world's most iconic brands: Hard Rock Cafe. Reporting to the Vice President of Global Social Media, this role plays an integral part in how we tell our story to millions of fans and customers every day.
This individual will own the Hard Rock Cafe social presence across platforms including strategy, content, posting, and measurement. Working alongside our social agency of record, the Manager of Social Media will have direct oversight of the global @HardRockCafe handles while providing strategic oversight of property social channels around the world.
The ideal candidate is passionate about creative storytelling, experienced in managing social channels for dynamic, multi-faceted brands, and thrives in collaborative, fast-paced environments. They're highly organized and strategic, able to balance big-picture vision with hands-on execution, using social insights to continuously strengthen content performance and channel growth.
Key Responsibilities
- Oversee daily execution of social activity for Hard Rock Cafe on Instagram, TikTok, Facebook, X and LinkedIn – ensuring content is engaging, compelling and meets brand standards
- In partnership with senior leadership team and social agency, define and continually evolve the overall Cafe social strategy including tone, voice and positioning across all channels
- Provide on-site social coverage for events, activations, appearances and photoshoots – and/or manage team(s) hired to produce social content at events
- Partner with Hard Rock Cafe marketing team to authentically integrate promotions, limited-time offers and new offerings
- Lead cross-functional collaboration with properties, lines of business and key departments to develop and execute integrated Cafe social strategies
- Work with digital teams to utilize engaged organic content audiences in our paid campaigns
- Provide clear guidance and strategic framework to field team members for all social media related activities
- Partner with other social leaders to integrate Cafe social content across Hard Rock social channels including master brand, Hard Rock Hotels, Hard Rock Bet and Hard Rock Casinos.
- Own community management across all Cafe channels, engaging fans and participating in cultural conversations
- Manage content production workflows, approvals, and publishing, ensuring operational excellence, timeliness, and consistency with the brand.
- Oversee creator and influencer campaigns with agency partners to maximize content opportunities and achieve pre-determined engagement and performance benchmarks.
- As necessary, work with Brand Reputation team to monitor, escalate or respond to sensitive social issues.
- Monitor cultural, digital, and industry trends, providing insights and recommendations to drive innovative content and maintain brand relevance.
- Manage reporting processes and analytics, translating data into actionable insights that optimize content performance and inform strategic decisions.
Qualifications
- 4–6 years of experience in social media or digital content, ideally within hospitality, dining, entertainment, lifestyle, or sports.
- Strong understanding of platform best practices (Meta, TikTok, X, YouTube, LinkedIn,).
- Proven ability to manage content calendars, campaigns, and workflows.
- Experience with analytics tools (e.g., Emplifi) and ability to translate insights into strategy.
- Skilled in content production and comfortable with tools such as Adobe Premiere, CapCut, or similar.
- Excellent communication and project management skills.
- Willingness to work nights, weekends, and live events.
- Strong analytical skills with an ability to translate data into actionable insights.
Experience working in a dynamic, fast-paced environment while managing staff and various internal & external stakeholders.
