Content Marketing Contractor
Dallas, TX | Remote with Monthly Site Visits | Independent Contractor (1099)
About Outside
Outside is a landscape architecture, construction, and garden care firm serving high-end residential clients across Dallas.
We design and build residential gardens grounded in horticultural expertise and shaped by architectural discipline.
Our voice is calm, architectural, and observational. We describe gardens the way they grow—over time, with care, and in service of how people live.
We don't sell, hype, or chase trends.
The Role
We're looking for a freelance contractor to manage a defined set of marketing deliverables for Outside.
This is an execution role, not a strategy role. The scope is clear, the expectations are defined, and success is measurable.
Exceptional writing is the highest priority.
The Journal is the most important marketing asset we produce and the deliverable that best represents our brand. If you're a strong writer who can work within an established voice, we can supplement technical website work and photography as needed.
You'll Be Responsible For
- One Instagram post per week using existing photography and field captures
- One Journal article per month (600–900 words)
- Website content updates in WordPress
- Monthly project-site photography
- Maintaining Outside's brand voice across all content
- Organizing and curating photography
- Monitoring mentions of Outside in local design and industry media
- Coordinating with our SEO contractor and web developer when needed
Qualifications
- Strong writer with an editorial mindset
- Able to write in a restrained, architectural voice rather than promotional marketing language
- Comfortable posting and updating content in WordPress
- Photography skills for project progress and detail shots
- Independent operator who works well without daily oversight
- Strong visual judgment and content curation skills
- Dallas-based strongly preferred
A Plus to Have
- Architecture, landscape architecture, interior design, or luxury residential design
- Paid social campaigns
- Familiarity with the Dallas design community
Working With Us
- Independent contractor (1099)
- Monthly retainer, not hourly billing
- Compensation: $1,500–$2,500/month
- Typically 4–8 hours per week
- 90-day trial period
- Bi-weekly check-in and monthly review meeting
- Remote work with monthly Dallas site visits
- Voice guide, brand standards, and photography library provided
Success After 90 Days Looks Like
- Instagram is posting consistently in our voice
- Journal entries are publishing monthly
- Website portfolio content is current
- Photography library is growing
- Outside's voice feels consistent across every channel
To Apply
Email work@theoutsidegroup.co with:
- A short note (3–5 sentences) on why this engagement interests you
- A link to your website or portfolio
- One or two writing samples
- Confirm that the posted compensation range aligns with your expectations
- One sentence describing your WordPress experience
- One project-site photo you've taken, if applicable
If your application looks like a fit, we'll send our voice guide and ask you to write a sample Journal entry.
We'll pay $200 for the sample whether we move forward or not.
The sample is the real interview.
Applications will be reviewed on a rolling basis. We hope to have someone in place by the end of July.
We've learned that marketing engagements work best when expectations are clear and deliverables are defined. If you enjoy working within a clear scope and established brand voice, we'll likely work well together. If you're looking to develop strategy or redefine a brand, this probably isn't the right fit.
