We are seeking an experienced Marketing Manager to lead and execute a comprehensive marketing strategy on a flexible, part-time basis. This role is ideal for a seasoned marketing professional who thrives across both creative and analytical disciplines — someone who can shape a brand's voice while also driving measurable growth through search, digital, and community channels.

You will serve as an embedded partner to our leadership team, owning the marketing function end-to-end with a particular emphasis on brand copywriting and storytelling.

Key Responsibilities:

Brand Copywriting & Messaging ★ Core Emphasis

Develop and steward a compelling brand voice, tone, and messaging framework across all customer touchpoints
Write high-quality copy for websites, campaigns, landing pages, email, social, print, and presentations
Create brand narratives, taglines, and positioning statements that differentiate us in the market
Edit and maintain brand consistency across all team-produced content

SEO & Local Search

Own on-page and technical SEO strategy in partnership with the web team
Manage and optimize Google Business Profile and local directory listings
Conduct keyword research and build content plans that drive organic and local discovery
Track rankings, traffic, and local search performance; report on KPIs monthly

Website Design & Content Management

Oversee website content strategy, user experience, and conversion optimization
Collaborate with designers and developers on site updates, landing pages, and campaigns
Write and edit all web copy; ensure pages are SEO-optimized and on-brand
Manage CMS updates and coordinate with vendors as needed

Social Media Content

Develop platform-specific content strategies for Instagram, Facebook, LinkedIn, and other relevant channels
Write captions, scripts, and creative briefs; coordinate photography and video assets
Manage scheduling, community engagement, and growth initiatives
Analyze performance metrics and iterate on content approach quarterly

Email Marketing

Plan and execute email campaigns including newsletters, promotions, drip sequences, and retention flows
Write all email copy; design or direct layout within ESP (e.g., Mailchimp, Klaviyo, or equivalent)
Grow and segment subscriber lists; maintain list hygiene and compliance (CAN-SPAM/GDPR)
Report on open rates, click-through rates, and conversion performance

PR & Earned Media Outreach

Identify media opportunities, editorial calendars, and story angles relevant to our brand
Draft and distribute press releases, media pitches, and contributed article proposals
Build and maintain relationships with local and industry media contacts
Coordinate interviews, media appearances, and respond to press inquiries

Community & Event Facilitation

Plan and execute community events, pop-ups, workshops, and partnership activations
Develop pre- and post-event marketing campaigns to drive attendance and amplify impact
Foster relationships with local organizations, partners, and community advocates
Serve as a brand ambassador at events; represent company values in public-facing contexts

Qualifications

5+ years of marketing experience, with demonstrated breadth across the disciplines listed above
Exceptional writing skills — portfolio of brand copy, web content, or campaign work required
Proven experience with SEO tools (Google Search Console, Semrush, Ahrefs, or similar)
Familiarity with local SEO and Google Business Profile management
Experience managing social media accounts for a brand or organization
Proficiency with email marketing platforms and basic HTML email editing
Track record of securing media placements or managing PR efforts independently
Experience planning and executing events in a community or brand context
Strong project management skills; ability to prioritize and self-direct with minimal oversight
Experience working as a fractional, contract, or agency marketer is a plus

What We're Looking For

The ideal candidate is a confident generalist who leads with creative instinct and follows through with analytical rigor. You know how to craft a sentence that stops a scroll and build a content calendar that converts. You are comfortable being the only marketer in the room and energized by the opportunity to shape a brand from the inside out.

We value candidates who ask smart questions, bring proactive ideas, and understand that great marketing is equal parts listening and storytelling.

Engagement Details

Commitment Approximately 15–25 hours per week, with flexibility

Structure Contract / freelance engagement; potential to grow

Location Remote-friendly with preference for local candidates for event support

Start Date Immediate / rolling start

Rate Commensurate with experience; open to project-based or retainer structure

How to Apply

Please submit the following to [bernard@gonestmgmt.com]:

A brief introduction and overview of your relevant experience
Links to or samples of brand copy, web content, or campaign work you've produced
Your current availability and hourly or retainer rate

We review applications on a rolling basis and will reach out to candidates whose background is a strong fit for an initial conversation.

Pay: From $25.00 per hour

Benefits:

Flexible schedule
Parental leave

Work Location: Hybrid remote in Westbrook, ME 04092

Confidential

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